In the ever-shrinking world of groceries and toiletries, some big manufacturers continue to think that smaller is better (at least for their bottom line). Herewith, then, are some of the latest products to have been downsized.
Wayne L. was shocked recently when he checked out the display of Crest Pro-Health at his local store and found that P&G had again shrunk the size of their tubes.
Unbelievably, over the past couple of years, the tubes have gone from a full six ounces to 5.1 ounces last year, and now a measly 4.6 ounces. At this rate, they will be travel-size before you know it.
We asked P&G why the product was being downsized again.
Our first priority is to provide our trusted, quality products for you at good value. In these times where everyday costs are rising, the cost of the raw materials that go into our toothpaste has also risen. Although we have tried wherever possible to absorb and manage these, in some instances, we have had to reflect this in our cost-pricing to retailers. — P&G spokesperson
A Massachusetts consumer, Rosemarie L., was incensed that Coke 8-packs had become Coke 6-packs at her local supermarket and were selling for the same price as before. We contacted Coca-Cola to find out what was going on, and whether these Coke mini-cans had really been downsized but the price kept the same.
“We are in the process of phasing out mini cans in eight packs. We are shifting to six packs and 10 packs. … The suggested retail price of six packs is less than the suggested retail price of eight packs.” — Coca-Cola spokesperson
So, this may be a little more about Coke changing its product mix than downsizing in the conventional sense. While this consumer’s store chose to keep the price the same for both sizes, a check at Target revealed the 8-pack selling for $3.69 but the new 6-pack was only $2.99.
When the chips are down, that means the ever-changing cans of Pringles are probably down too (after being upsized a while back).
Mike K., who kindly submitted this picture to Mouse Print*, says he “noticed that the Pringles shelf looked like a topographical map with all of the different new and old cans.” Each can lost about half an ounce of chips, going from 5.96 to 5.5 ounces.
Finally this round, one of the original products to ever be downsized — coffee — is at it again. This time, it is Maxwell House’s turn, following a similar move by Folgers a couple of years ago.
The old 28-ounce size is now 24.5 ounces. This amounts to a loss of 30 cups of coffee per can with the total going from 240 cups down to just 210 cups. It is noteworthy to mention that five years ago when Maxwell House last downsized, each can of a similar variety produced 270 cups of coffee from a can weighing over two pounds. (See picture.)