Electrasol: Get 3 Years Free*
The ad is pretty clear: when you buy a select Whirlpool or KitchenAid dishwasher, you get three years-worth of Electrasol dishwasher detergent free. The slightly smaller print says, “Get up to 3 Years FREE*” [Emphasis added] [Parade magazine, April 9, 2006]
*MOUSE PRINT: “3 year supply equals six 85 count canisters.”
That would give you enough dishwashing tablets for 510 loads. Some medium to large families probably have to run the dishwasher at least once a day, so over a three year period, they would require 1095 tablets. This offer, despite the “3 year” promise, would provide only enough dishwasher detergent for less than a year and a half.
I actually do not think this advertisement is misleading. You talk about large families- not the average. Of course it will not last them 3 years when given to them. However, you miss the point that not buying 6 85 count canisters is still a lot of product. That is still 6 cansiters that a family would not have to purchase.
Comment by Mrbilly — August 24, 2006 @ 5:02 pmI second what the above poster says, and not only that but if you consider that the vast majority of people who use dishwashers are single or two-person households, the loads used is far less than once a day. In a two person household (me and my husband) we run the dishwasher maybe twice a week. That’s 104 loads a year, translating the 510 loads in the six canisters to not quite 5 years. Yes, this ad is misleading – it doesn’t cover nearly enough time!
Comment by Jinn — September 26, 2006 @ 9:06 am