Comments on: Mazda Madness: $21,000 Cars for $9500*

By: Tim B

Tim B — Fri, 11 Jul 2008 23:36:14 +0000

I’m a Finance/Sales Manager in the Auto Business. With that out of the way–Quit your bitching about car
dealers and thier ads. You should know that these ads are meant to catch your attention and to encourage
you to come into the dealership to negotiate your car purchase. Fine print or not-anything that seems to
good to be true probably is! I would like to see advertisments that are realistic-BUT-most of the managers that write those ads never have to deal directly with the customer. Outright fraud should be punished and dealers that practice fraud in thier ads
should be boycotted. The buying public needs to look at all ads for content and restrictions and incentives
that may apply to the cost of the vehicle they want to buy. Just so you know-we know about the buyers tricks
too! My car has no mechanical issues! Never been in a body shop! Been the best car I’ve ever had! I’ve
never even used the 4 wheel drive or been off-road! My credit is next to perfect! I could go on for 10
pages. Bottom line is; A customer who is angry will never give you thier business-so-call the dealership
and discuss the ads and their content before wasting you time.

By: Don Barletta

Don Barletta — Fri, 30 May 2008 16:30:35 +0000

I was a car salesman for years, until earlier this year. Hardworking, honest, and straightforward as I was – I can honestly say that many dealer owners and principals (the people who create the ads) are not. Often, when you encounter dealer staff misleading you, it is because their managers MAKE them do it. As I told my clients for years, dealers got this bad rap starting after WWII, when the majority of their deceptive advertising practices began – and IMHO dealers deserve ALL of the bad rap they get from the marketplace – because they are often quite guilty of the underhanded practices that they are accused of. (please withhold my name)

By: Geoffrey

Geoffrey — Mon, 23 Jul 2007 00:57:53 +0000

It appears all car dealerships publish ads just like these. This is because if one were to advertise the lowest “REAL” actual cost you could buy their car, no one would call or inquire about the legitimate addbecause they would be to busy chasing the lowest large number in print. It is the greedy american people that force legitimate dealerships to sink to lower levels in order to keep up with their low level peers ads.

By: Roger T

Roger T — Tue, 27 Feb 2007 06:49:08 +0000

Car dealers that advertise in this manner are telling you only one thing about themselves. THEY ARE DISHONEST. DON’T DEAL WITH THEM IF YOU HAVE ANY SMARTS AT ALL.

By: Terry Lee

Terry Lee — Wed, 14 Feb 2007 14:25:12 +0000

A car dealer in Denver did this too. I really couldn’t believe what I was reading!
Hmm, everything I buy is now FREE…after I pay for it!