Comments on: Buying “Pink”: A Lure for Breast Cancer* http://www.mouseprint.org/2006/10/30/buying-pink-a-lure-for-breast-cancer/ Exposing the strings and catches buried in the fine print. Thu, 09 Feb 2012 19:52:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John http://www.mouseprint.org/2006/10/30/buying-pink-a-lure-for-breast-cancer/comment-page-1/#comment-47466 John Sat, 29 Sep 2007 19:53:59 +0000 http://www.mouseprint.org/?p=157#comment-47466 Imagine if instead of spending all the time on a walk, people asked their friends to donate - JUST BECAUSE - and spent the day arranging for a mobile mammogram unit to come to their place of work or a local shopping center to offer screenings, called their members of Congress and asked why in our wealthy nation poor women are more likely to die of breast cancer because they don't get good preventive care or screening, etc., etc... It's nice that people want to help, but I think these marketing blitzes channel that desire into something less effective than doing something more direct. I'd be more impressed if a company just put a web site where you could donate to the cause directly on their packaging. The Yoplait and Sun Chips examples are horrifying. Imagine if instead of spending all the time on a walk, people asked their friends to donate – JUST BECAUSE – and spent the day arranging for a mobile mammogram unit to come to their place of work or a local shopping center to offer screenings, called their members of Congress and asked why in our wealthy nation poor women are more likely to die of breast cancer because they don’t get good preventive care or screening, etc., etc… It’s nice that people want to help, but I think these marketing blitzes channel that desire into something less effective than doing something more direct.

I’d be more impressed if a company just put a web site where you could donate to the cause directly on their packaging.

The Yoplait and Sun Chips examples are horrifying.

]]> By: Josh http://www.mouseprint.org/2006/10/30/buying-pink-a-lure-for-breast-cancer/comment-page-1/#comment-42138 Josh Sun, 12 Aug 2007 21:19:35 +0000 http://www.mouseprint.org/?p=157#comment-42138 Penn & Teller's show "Bull****" exposes this common misleading trend. People THINK buying awareness products donates to causes or charity, MOST DON'T. But more importantly , SO WHAT if they do? Funding a promotion of awareness or funding research will NOT cure breast cancer. (So don't waste a nice weekend on a walk) Penn & Teller’s show “Bull****” exposes this common misleading trend. People THINK buying awareness products donates to causes or charity, MOST DON’T. But more importantly , SO WHAT if they do? Funding a promotion of awareness or funding research will NOT cure breast cancer. (So don’t waste a nice weekend on a walk)

]]> By: Cory http://www.mouseprint.org/2006/10/30/buying-pink-a-lure-for-breast-cancer/comment-page-1/#comment-3164 Cory Thu, 16 Nov 2006 14:33:48 +0000 http://www.mouseprint.org/?p=157#comment-3164 Instead of buying everything with pink ribbons on it, how about buying the less expensive brand (if you like the taste as much or better.) Then take the $10 you save on that visit to the store and send it in directly. It's great that companies are donating some of their profits but if they wanted to really impress me instead of just increasing sales they should flat out donate the 1/4 or 1/5 million $ and let people know it. Instead of buying everything with pink ribbons on it, how about buying the less expensive brand (if you like the taste as much or better.) Then take the $10 you save on that visit to the store and send it in directly.

It’s great that companies are donating some of their profits but if they wanted to really impress me instead of just increasing sales they should flat out donate the 1/4 or 1/5 million $ and let people know it.

]]> By: Ray http://www.mouseprint.org/2006/10/30/buying-pink-a-lure-for-breast-cancer/comment-page-1/#comment-2593 Ray Mon, 13 Nov 2006 18:38:08 +0000 http://www.mouseprint.org/?p=157#comment-2593 Who said Campbell's soup was cheap. A dollar for 8 ounces of colored salt water is not cheap! Send you money directly to the Breast Cancer foundation. Campbell's insults me with thier cheap a^^ ways! Who said Campbell’s soup was cheap. A dollar for 8 ounces of colored salt water is not cheap!
Send you money directly to the Breast Cancer foundation. Campbell’s insults me with thier cheap a^^
ways!

]]> By: InfamousQBert http://www.mouseprint.org/2006/10/30/buying-pink-a-lure-for-breast-cancer/comment-page-1/#comment-2372 InfamousQBert Fri, 03 Nov 2006 23:17:28 +0000 http://www.mouseprint.org/?p=157#comment-2372 I think it's also important for people to remember that all those ever-popular ribbon magnets aren't necessarily made by/for the causes they support. Be sure to check the packaging and/or ask the store clerk about the specifics. If you're not sure, you can always get on the internet and find a site selling them that is clearly sponsored or created by the charity/cause. I think it’s also important for people to remember that all those ever-popular ribbon magnets aren’t necessarily made by/for the causes they support. Be sure to check the packaging and/or ask the store clerk about the specifics. If you’re not sure, you can always get on the internet and find a site selling them that is clearly sponsored or created by the charity/cause.

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