The December issue of Consumer Reports comes to subscribers wrapped in a full page offer for one year gift subscriptions to the magazine at a bargain price. “Best Gift Under $20” the headline claims:
If you quickly fill out the postcard with the gift recipient’s name, you might be surprised come January when the bills arrives. It won’t be for $18.
*MOUSE PRINT: The first subscription is actually $26 and only additional subscriptions beyond that are $18.
In effect, the offer is really “buy a subscription at regular price, get additional subscriptions at only $18.”
Why couldn’t they just say that?
[Shameless Plug: Consumer World can lead you to a deal to get a year of Consumer Reports for less than $18 without having to buy anything else!]