We begin 2008 taking a lighter look at some advertising that just makes you shake your head and go “huh?”.
1. Walgreen’s “Web Exclusive”:
*MOUSE PRINT: How can it be a web exclusive if the smaller print indicates you can order it in the store, online, or by telephone?
2. Building #19 — Why price goods the conventional way?
Building #19, a surplus and salvage chain in New England and a favorite of MrConsumer, is known for their quirky ads. This one really makes you do a double-take (and some arithmetic). Jeans priced by the number of belt loops it has? Shirts by the number of buttons? Huh? Why not, if it is a bargain.
Part 2, in two weeks.