Comments on: Retail Ads: What Were They Thinking? (Part 2) http://www.mouseprint.org/2008/01/14/retail-ads-what-were-they-thinking-part-2/ Exposing the strings and catches buried in the fine print. Thu, 09 Feb 2012 19:52:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Parker http://www.mouseprint.org/2008/01/14/retail-ads-what-were-they-thinking-part-2/comment-page-1/#comment-142740 Parker Thu, 07 Aug 2008 13:34:19 +0000 http://www.mouseprint.org/?p=353#comment-142740 Coupon 1 says "buy one adult meal at regular price and enjoy an adult meal for $6.99" What it doesn't say is "enjoy another adult meal..." or "enjoy a second adult meal..." To me this means I can interpret the fine print as such: Buy a regularly priced adult meal but enjoy it for the price of only $6.99. Coupon 1 says “buy one adult meal at regular price and enjoy an adult meal for $6.99″ What it doesn’t say is “enjoy another adult meal…” or “enjoy a second adult meal…” To me this means I can interpret the fine print as such: Buy a regularly priced adult meal but enjoy it for the price of only $6.99.

]]> By: Jimmy http://www.mouseprint.org/2008/01/14/retail-ads-what-were-they-thinking-part-2/comment-page-1/#comment-85940 Jimmy Tue, 26 Feb 2008 13:03:34 +0000 http://www.mouseprint.org/?p=353#comment-85940 In #3, "D4" is the location. It doesn't really nail it down to a single address, but if there is a lot of real estate available, I guess you could just drive around District 4 and something could be open. ;) In #3, “D4″ is the location. It doesn’t really nail it down to a single address, but if there is a lot of real estate available, I guess you could just drive around District 4 and something could be open. ;)

]]> By: George T http://www.mouseprint.org/2008/01/14/retail-ads-what-were-they-thinking-part-2/comment-page-1/#comment-76902 George T Sun, 27 Jan 2008 16:48:44 +0000 http://www.mouseprint.org/?p=353#comment-76902 My first glance at the Old Country Buffet ad interpreted it as, "One adult can eat for $6.99, and if that can't be done, then kids will eat for free." My first glance at the Old Country Buffet ad interpreted it as, “One adult can eat for $6.99, and if that can’t be done, then kids will eat for free.”

]]> By: Mark http://www.mouseprint.org/2008/01/14/retail-ads-what-were-they-thinking-part-2/comment-page-1/#comment-74813 Mark Mon, 21 Jan 2008 05:34:56 +0000 http://www.mouseprint.org/?p=353#comment-74813 I agree with all the others. #1 is pretty standard. Standard practice - nothing misleading there at all. We've all seen it a million times and agree that it's normal and not misleading. #2 is also fine. They'll even take a coupon for an item if the expiration date on the coupon was months before your visit. What's wrong with that? This one shouldn't be on the list. I agree with all the others. #1 is pretty standard. Standard practice – nothing misleading there at all. We’ve all seen it a million times and agree that it’s normal and not misleading.

#2 is also fine. They’ll even take a coupon for an item if the expiration date on the coupon was months before your visit. What’s wrong with that? This one shouldn’t be on the list.

]]> By: Carol http://www.mouseprint.org/2008/01/14/retail-ads-what-were-they-thinking-part-2/comment-page-1/#comment-73474 Carol Wed, 16 Jan 2008 21:19:27 +0000 http://www.mouseprint.org/?p=353#comment-73474 What always annoyed me about LNT and BB&B coupons (usually they'd come in the mail) was the fine print at the bottom -- apparently you can't use the coupon on over half the products they sell. Why bother with the stupid coupon at all?? What always annoyed me about LNT and BB&B coupons (usually they’d come in the mail) was the fine print at the bottom — apparently you can’t use the coupon on over half the products they sell. Why bother with the stupid coupon at all??

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