Comments on: Country Crock 3-lb Margarine Tubs Stick It to Shoppers http://www.mouseprint.org/2008/04/14/country-crock-3-lb-margarine-tubs-stick-it-to-shoppers/ Exposing the strings and catches in advertising fine print. Thu, 11 Mar 2010 17:27:34 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Robert http://www.mouseprint.org/2008/04/14/country-crock-3-lb-margarine-tubs-stick-it-to-shoppers/comment-page-1/#comment-143154 Robert Sat, 09 Aug 2008 22:24:04 +0000 http://www.mouseprint.org/?p=413#comment-143154 I personally dont have a problem with them changing how much product is in the container as it is clearly listed on the container and I always look at what I am buying and compare it to the competition. I am surprised no one else has brought this up. What really urks!!! me is that they are using the same size container with less product. This equates to Unilever not caring at all about our environment. Less product with same size container means more empty containers in land fills. Of course most large corporations care more about profit for their shareholders but they should at least give the impression that they care about the environment. I personally dont have a problem with them changing how much product is in the container as it is clearly listed on the container and I always look at what I am buying and compare it to the competition.

I am surprised no one else has brought this up. What really urks!!! me is that they are using the same size container with less product. This equates to Unilever not caring at all about our environment. Less product with same size container means more empty containers in land fills. Of course most large corporations care more about profit for their shareholders but they should at least give the impression that they care about the environment.

]]> By: jeffj http://www.mouseprint.org/2008/04/14/country-crock-3-lb-margarine-tubs-stick-it-to-shoppers/comment-page-1/#comment-123509 jeffj Fri, 13 Jun 2008 00:54:29 +0000 http://www.mouseprint.org/?p=413#comment-123509 Most Americans are obese and like to eat huge portions so I can understand the anger at have a smaller amount of food to eat (the nerve!) Most Americans are obese and like to eat huge portions so I can understand the anger at have a smaller amount of food to eat (the nerve!)

]]> By: scir91 from YouTube http://www.mouseprint.org/2008/04/14/country-crock-3-lb-margarine-tubs-stick-it-to-shoppers/comment-page-1/#comment-121233 scir91 from YouTube Wed, 04 Jun 2008 12:40:25 +0000 http://www.mouseprint.org/?p=413#comment-121233 the answers are always politically and of course legally correct. i never waste time with inquiry. obviously they are trying to dupe the customer. people are not stupid. you can only fool so many for so long. we are all catching on. the answers are always politically and of course legally correct. i never waste time with inquiry. obviously they are trying to dupe the customer. people are not stupid. you can only fool so many for so long. we are all catching on.

]]> By: Princessa http://www.mouseprint.org/2008/04/14/country-crock-3-lb-margarine-tubs-stick-it-to-shoppers/comment-page-1/#comment-114219 Princessa Fri, 16 May 2008 03:32:32 +0000 http://www.mouseprint.org/?p=413#comment-114219 I suppose they really care about the inconvenience of recipes being all messed up. You know, a 14.5 ounce package doesn't work well in a recipe that calls for 16 ounces of an ingredient. Give me the honest price increase. I suppose they really care about the inconvenience of recipes being all messed up. You know, a 14.5 ounce package doesn’t work well in a recipe that calls for 16 ounces of an ingredient.

Give me the honest price increase.

]]> By: RS http://www.mouseprint.org/2008/04/14/country-crock-3-lb-margarine-tubs-stick-it-to-shoppers/comment-page-1/#comment-111846 RS Thu, 08 May 2008 19:38:20 +0000 http://www.mouseprint.org/?p=413#comment-111846 Unfortunately, this is a bigger scam to their regular customers than new customers. Loyal customers take for granted that the products they see in the same (or what APPEARS to be the same) container should be the same. New customers are more likely to examine the product to see what it offers. In that vein, a fairer solution would have been to change TWO variables...not just the volume, but also the price. For example, rather than keep the price the same and lower the volume without notice how about: "New 3.5 pound container" and set the price of that according to the price increase that is now being applied to the 3 pound version. The benefit of this to existing customer is that they can actually evaluate the product to see if they need a new larger size for a little more. The benefit to the company is that they can then start offering the "New 2 pound container" and later: "New smaller container, still 3.5 pounds--more environmentally friendly" (and cheaper for them to produce! Not really a win-win, but at least it allows both side to continue to play the game on a fairer basis. Unfortunately, this is a bigger scam to their regular customers than new customers. Loyal customers take for granted that the products they see in the same (or what APPEARS to be the same) container should be the same. New customers are more likely to examine the product to see what it offers.

In that vein, a fairer solution would have been to change TWO variables…not just the volume, but also the price. For example, rather than keep the price the same and lower the volume without notice how about: “New 3.5 pound container” and set the price of that according to the price increase that is now being applied to the 3 pound version. The benefit of this to existing customer is that they can actually evaluate the product to see if they need a new larger size for a little more. The benefit to the company is that they can then start offering the “New 2 pound container” and later: “New smaller container, still 3.5 pounds–more environmentally friendly” (and cheaper for them to produce!

Not really a win-win, but at least it allows both side to continue to play the game on a fairer basis.

]]>