Comments on: Tropicana: Please Don’t Squeeze the Customer

By: MAcky

MAcky — Fri, 19 Feb 2010 09:54:45 +0000

Changing is always part of its Packaging,As a Consumer being a wise buyer I always make it a point to check the changes especially the size of the product itself.Downsizing is obviously seen by the regular consumers patronizing the product.For all the wise buyers out there beware and think twice.

By: Bob L.

Bob L. — Thu, 16 Apr 2009 02:12:49 +0000

Recently Tropicana changed packaging on the 64 oz. containers, they designed the package to look all the same with the exception of an 1/4 inch wide stripe stating the variety. Well it bit them in the a**, because the public responded and the amount of consumers switching to another brand in the few short weeks was huge, and now Tropicana has returned to the old packaging.

But, Tropicana came out with a “New” product…Trop 50, 50% less sugar, 50% less calories, Hmm…Well look at the first ingredient, Filtered water, Hello, The jug is half water and half juice and it is 59 ounces, If you want less calories just pour your OJ in a glass 1/2 full and fill it up with water, same thing right? Saves you about a buck a container.

The American public just needs to be more observant of what they are buying and tell the companies that we are really not as stupid as they might think we are and to quit ripping us off!

By: Vern Lawer

Vern Lawer — Thu, 19 Mar 2009 23:10:00 +0000

In shopping the other day, I noted the new size juice container. It hold approx 8% less juice and yet the price is the same, this equates to my decision, to convey this to everyone that I have a conversation with that once again greed has prevailed, you and you stock holders will certainly be happy to see the downward spiral you will see in the near future, as customer covert to other brands, and products.

By: John N.

John N. — Mon, 16 Mar 2009 18:27:11 +0000

Noticed the local Safeway has started downsizing the 64 oz. containers for the 59 oz. ones–and of course have kept the same price. Tropicana deserves a HUGE slam, first for their stupidity in new package designs (which, as others have said, look like some store generic and make it very hard to tell apart the different varieties), and now for continuing the product downsizing into the standard 1/2 gallon cartons.

By: Peter Hoagland

Peter Hoagland — Sat, 21 Feb 2009 18:31:22 +0000

Tropicana spent one billion dollars (yes that is with a b) on their new ad agency. Could be that is where the costs have risen.

All to change from a distinctive vibrant, easy to read package to one that is bland and hard to discern.

In my area, the supermarkets like Wegmans and HarrisTeeter have excellent house brands that are a better value than Tropicana. And they are still providing them in standard size cartons. No downsizing folks.