Comments on: Snap, Crackle, Poof: Kellogg’s Downsizes http://www.mouseprint.org/2008/07/14/snap-crackle-poof-kelloggs-downsizes/ Exposing the strings and catches buried in the fine print. Thu, 09 Feb 2012 19:52:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris http://www.mouseprint.org/2008/07/14/snap-crackle-poof-kelloggs-downsizes/comment-page-1/#comment-207157 Chris Sat, 26 Jun 2010 12:18:13 +0000 http://www.mouseprint.org/?p=459#comment-207157 I can sympathize with companies that are dealing with increased costs and profitablity issues. What I don't sympathize with is deceptive marketing to remedy the problem! Just raise the price! Leave the package size alone so we don't have to go to the store more often. If the price climbs too high, consumers will change their buying habits and go with an alternative product. But deceptively changing the package printing, the box size, and the actual ingredients without informing your loyal consumer is just wrong. I was in Target the other day and saw a Wheaties box on the shelf that was just over 10 oz, in a very thin package, selling for $4.50+. Half the boxes were crushed because they were so thin! Who in their right mind would buy this, especially since they are used to a box 3 times its size!? The cereal companies are going to make the traditional bowl of cereal extinct, and that is a shame. I can sympathize with companies that are dealing with increased costs and profitablity issues. What I don’t sympathize with is deceptive marketing to remedy the problem! Just raise the price! Leave the package size alone so we don’t have to go to the store more often. If the price climbs too high, consumers will change their buying habits and go with an alternative product. But deceptively changing the package printing, the box size, and the actual ingredients without informing your loyal consumer is just wrong. I was in Target the other day and saw a Wheaties box on the shelf that was just over 10 oz, in a very thin package, selling for $4.50+. Half the boxes were crushed because they were so thin! Who in their right mind would buy this, especially since they are used to a box 3 times its size!? The cereal companies are going to make the traditional bowl of cereal extinct, and that is a shame.

]]> By: erin http://www.mouseprint.org/2008/07/14/snap-crackle-poof-kelloggs-downsizes/comment-page-1/#comment-188272 erin Wed, 09 Sep 2009 18:46:45 +0000 http://www.mouseprint.org/?p=459#comment-188272 Here's a thought... do what a sensible shopper would do... compare the price of the item with amount in the package. The cost divided by the total number of servings indicated on the box is called a unit price. This tells you how much each individual serving costs. It shouldn't take a genius to figure out the generic cereals in plastic bags contain more product for a smaller price than those over-designed cardboard boxes which also contain (a much smaller) plastic bag of cereal. Pay attention! Eat cereal that tastes just as good, costs less, and uses less packaging. This is not rocket science people! Here’s a thought… do what a sensible shopper would do… compare the price of the item with amount in the package. The cost divided by the total number of servings indicated on the box is called a unit price. This tells you how much each individual serving costs. It shouldn’t take a genius to figure out the generic cereals in plastic bags contain more product for a smaller price than those over-designed cardboard boxes which also contain (a much smaller) plastic bag of cereal.
Pay attention! Eat cereal that tastes just as good, costs less, and uses less packaging.
This is not rocket science people!

]]> By: Hugh Morris http://www.mouseprint.org/2008/07/14/snap-crackle-poof-kelloggs-downsizes/comment-page-1/#comment-149298 Hugh Morris Sun, 07 Sep 2008 19:36:06 +0000 http://www.mouseprint.org/?p=459#comment-149298 Oh, another thing. Expect 'normal' veggies to be slowly replaced by higher priced 'organic' veggies in the not too near future. I've already seen it in SAM's Club. I cannot buy non-organic baby carrots, only 'organic', overpriced crap. Another way of companies making us pay more for the same thing... It's all about the $$$$$$$$ Oh, another thing. Expect ‘normal’ veggies to be slowly replaced by higher priced ‘organic’ veggies in the not too near future. I’ve already seen it in SAM’s Club.
I cannot buy non-organic baby carrots, only ‘organic’, overpriced crap.

Another way of companies making us pay more for the same thing…

It’s all about the $$$$$$$$

]]> By: Hugh Morris http://www.mouseprint.org/2008/07/14/snap-crackle-poof-kelloggs-downsizes/comment-page-1/#comment-149296 Hugh Morris Sun, 07 Sep 2008 19:31:39 +0000 http://www.mouseprint.org/?p=459#comment-149296 Less is the new More Less is the new More

]]> By: Sharon Morgan http://www.mouseprint.org/2008/07/14/snap-crackle-poof-kelloggs-downsizes/comment-page-1/#comment-143006 Sharon Morgan Sat, 09 Aug 2008 04:07:34 +0000 http://www.mouseprint.org/?p=459#comment-143006 I noticed this stuff last year. I have always shopped by unit price and I noticed the change first in ice cream: I was having to pay an new price of $4.48 for the premium "black box" when it used to be 2 for $5 and the box was 1.5 quarts instead of 1/2 gallon. I started buying the store brand after that and jazzed it up with fruit and nuts and homemade sauces instead. So some of us out here DO pay attention. It is up to us to decide to whom we give our money. I noticed this stuff last year. I have always shopped by unit price and I noticed the change first in ice cream: I was having to pay an new price of $4.48 for the premium “black box” when it used to be 2 for $5 and the box was 1.5 quarts instead of 1/2 gallon. I started buying the store brand after that and jazzed it up with fruit and nuts and homemade sauces instead. So some of us out here DO pay attention. It is up to us to decide to whom we give our money.

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