Comments on: iPhone and Tide: Twice the Power for Half the Amount? http://www.mouseprint.org/2008/07/21/iphone-and-tide-twice-the-power-for-half-the-amount/ Exposing the strings and catches buried in the fine print. Fri, 10 Feb 2012 17:27:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Diane Bollinger http://www.mouseprint.org/2008/07/21/iphone-and-tide-twice-the-power-for-half-the-amount/comment-page-1/#comment-191857 Diane Bollinger Sat, 24 Oct 2009 15:08:16 +0000 http://www.mouseprint.org/?p=454#comment-191857 Another drawback to the super concentrated detergents is the lid in which you are to measure the correct amount of detergent. The directions on the back (and this seems to apply to every brand I've purchased) state that for a small to regular load, fill to first line, and for large loads fill to second line in cap. When trying to locate the lines inside the cap, you need a magnifying glass, because they are very difficult to see. The measuring lines are indented into the plastic lid making them the same color as the lid. (The Tide lid measurements are extremely difficult to see because the lid is such a dark color.) On further examination, you will find that for a regular load, according to the lines in the cap, you only need 1/2 of a cap, and just a little more for large loads. There is even a third line in the cap (what's that for???). In order to get the amount of loads stated on the detergent label, you have to fill only to the first line for each load. It is my opinion that this difficult-to-read lid measurement is a way for the manufacturers to sell more detergent just by incorrect measuring by consumers. Another drawback to the super concentrated detergents is the lid in which you are to measure the correct amount of detergent. The directions on the back (and this seems to apply to every brand I’ve purchased)
state that for a small to regular load, fill to first line, and for large loads fill to second line in cap.
When trying to locate the lines inside the cap, you need a magnifying glass, because they are very difficult to see. The measuring lines are indented into the plastic lid making them the same color as the lid. (The Tide lid measurements are extremely difficult to see because the lid is such a dark color.) On further examination, you will find that for a regular load, according to the lines in the cap, you only need 1/2 of a cap, and just a little more for large loads. There is even a third line in the cap (what’s that for???). In order to get the amount of loads stated on the detergent label, you have to fill only to the first line for each load. It is my opinion that this difficult-to-read lid measurement is a way for the manufacturers to sell more detergent just by incorrect measuring by consumers.

]]> By: Keith http://www.mouseprint.org/2008/07/21/iphone-and-tide-twice-the-power-for-half-the-amount/comment-page-1/#comment-176730 Keith Wed, 22 Apr 2009 12:42:13 +0000 http://www.mouseprint.org/?p=454#comment-176730 Has tide mentioned any additives or boosters to this "new" cleaning formula? I like how liquids break down a lot better than powders but I wonder if you are paying more for the water? Do they use something besides water in the liquid cleaners as the mixing agent? Has tide mentioned any additives or boosters to this “new” cleaning formula? I like how liquids break down a lot better than powders but I wonder if you are paying more for the water? Do they use something besides water in the liquid cleaners as the mixing agent?

]]> By: Judi http://www.mouseprint.org/2008/07/21/iphone-and-tide-twice-the-power-for-half-the-amount/comment-page-1/#comment-151669 Judi Thu, 18 Sep 2008 18:02:38 +0000 http://www.mouseprint.org/?p=454#comment-151669 I agree with JJersey, I use Purex Ultra concentrate, the fill level lines are just bumps on the inside of the cap and unless you hold it up to the light you can't tell where they are. Ergo, you use more than needed and they sell more soap. I also agree with Adam, all detergents sold today are indeed are much improved in regards to cleaning power then they used to. I agree with JJersey, I use Purex Ultra concentrate, the fill level lines are just bumps on the inside of the cap and unless you hold it up to the light you can’t tell where they are. Ergo, you use more than needed and they sell more soap.

I also agree with Adam, all detergents sold today are indeed are much improved in regards to cleaning power then they used to.

]]> By: Adam http://www.mouseprint.org/2008/07/21/iphone-and-tide-twice-the-power-for-half-the-amount/comment-page-1/#comment-149961 Adam Wed, 10 Sep 2008 23:16:32 +0000 http://www.mouseprint.org/?p=454#comment-149961 I agree with Eric - the Tide claim is completely fair and above-board. I don't assume they're referring to their competitors. (But good catch with the iPhone. The New York Times made the same point in their review.) Also - scir91 is completely wrong. Tide is constantly improving their formula (and in fact, frequently advertises said changes to their formula). I don't think consumers have the same attachment to Tide's chemical makeup that they do to Coke or Colonel Sander's recipe. I agree with Eric – the Tide claim is completely fair and above-board. I don’t assume they’re referring to their competitors.

(But good catch with the iPhone. The New York Times made the same point in their review.)

Also – scir91 is completely wrong. Tide is constantly improving their formula (and in fact, frequently advertises said changes to their formula). I don’t think consumers have the same attachment to Tide’s chemical makeup that they do to Coke or Colonel Sander’s recipe.

]]> By: JJersey http://www.mouseprint.org/2008/07/21/iphone-and-tide-twice-the-power-for-half-the-amount/comment-page-1/#comment-139006 JJersey Mon, 28 Jul 2008 16:02:51 +0000 http://www.mouseprint.org/?p=454#comment-139006 The real problem with these super-concentrated detergents is that they make it just that much more difficult to measure out the proper amount. Unless you're trying really hard, it's very easy to over-measure. Hey presto! We're using more detergent than we have to and the manufacturers sell more. The real problem with these super-concentrated detergents is that they make
it just that much more difficult to measure out the proper amount. Unless you’re
trying really hard, it’s very easy to over-measure. Hey presto! We’re using
more detergent than we have to and the manufacturers sell more.

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