Paper products like toilet paper and paper towels have been downsized frequently. Now tissues are getting smaller too.
Kleenex has narrowed their tissues by two-tenths of an inch, from 8.4 inches wide to 8.2 inches, but the boxes are the same size. That is over 300 square inches less per box.
In addition, an eagle-eyed Mouse Print* reader (MaterialGirl) noticed that on the 120 count boxes the company made each tissue smaller AND reduced the number of tissues in the box to 110:
What does the company have to say about the downsizing?
In recent months, we have been faced with escalating prices for pulp and rapidly changing energy costs. Similar to other manufacturers, we cannot absorb these increased costs indefinitely without making an adjustment. While one of our competitors recently increased their price by six percent, we chose to maintain our existing price but decreased the number of sheets in some cartons. This direction allows us to offer lower promotional prices.
Also, we recently adjusted the sheet to a size equal to other tissues currently on the market, standardizing the sheet size in the facial tissue category. —Kimberly-Clark Customer Service
Although most shoppers won’t miss the two-tenths of inch from each tissue, for the company, the savings are nothing to sneeze at.