As we become more health conscious, we tend to be attracted to products that are better for us. Unfortunately, manufacturers usually charge a premium price when a product offers health benefits compared to similar products.
Here, for example, is Campbell’s Tomato soup — the regular type and the 25% less sodium version. Their regular tomato soup is $1 a can, while the can with less salt is $1.39. A huge percentage price difference. Funny, how we’re charged more for less. But it gets worse. When one checks the nutrition label, there is a big surprise:
The 25% reduced sodium version has just as much salt as the regular version!
Interestingly the mouse print on the back of the label of their regular tomato soup claims that it has 42% less sodium than Campbell’s regular soup — a greater reduction in salt than their so-called reduced sodium product.
How does Campbell’s explain these discrepancies? Consumer reporter Michael Finney (who tipped us off to this story) of the local ABC affiliate in San Francisco asked them [ignore initial 15 second ad]:
(Here is a direct link to the story if you cannot access the video above.)