T.B. of Ohio wrote to Mouse Print* about a V. Smile V. Motion learning system he saw in April at Wal-mart advertised at a “rollback” price of $49.00.
He questioned the legitimacy of the discount, given the fine print and his personal experience in buying the item previously.
*MOUSE PRINT: The rollback sign was posted on 2/17/10.
What’s wrong with that? T.B. bought the very same item at the very same price at the very same Wal-mart two and half months earlier — in December 2009. He even provided his sales receipt as proof:
So how could there be a rollback with no savings? A Wal-mart spokesperson responded to Mouse Print*:
“Walmart has recently said that we are stepping up both the number and depth of Rollbacks and communication of those Rollbacks to our customers. Yes, this toy was on Rollback last fall for the Christmas Holiday. We have simply extended the savings beyond our normal 90-day Rollback period on this toy, and the date on the sign reflects the date the Rollback was re-posted in the store.”
Who knew that a rollback was only temporary, first of all, let alone that it could be renewed?