Snuggle fabric softener is running a new commercial claiming that women preferred Snuggle over Downy. Snuggle beat the market leader? How could this be?
The preference for Snuggle was based on how soft the towels felt wet after just having been washed? Why in the world would anyone judge a fabric softener on how a wet towel felt? My guess is they also asked women which towel was softer and smelled nicer after they were dried, but that Snuggle didn’t win that comparison.
To be fair, the commercial also orally explains exactly what was preferred (although they deliberately omit the word “damp”), but unless you stop and really think about the (irrelevant) claim being made, you might have believed that Snuggle was preferred to Downy overall.