McDonald’s has been advertising that it will donate money to Ronald McDonald House Charities for every Happy Meal sold at participating restaurants.
At HappyMeals.com, they do the same:
In a press release announcing the promotion, the company said:
Today McDonald’s® announced a new in-restaurant fundraising program and online campaign benefiting Ronald McDonald House Charities® (RMHC®) and local children. Beginning this summer participating McDonald’s restaurants in the U.S. will donate proceeds from all daily Happy Meal® and Mighty Kids Meal® sales to RMHC — McDonald’s “Charity of Choice” — benefiting more than 11,000 sick and critically ill children and their families every day.
The keyword here is “proceeds” — that they are going to donate the proceeds from the sale of these meals to charity.
According to the Merriam-Webster online dictionary, “proceeds” means:
1 : the total amount brought in [the proceeds of a sale]
2 : the net amount received [as for a check or from an insurance settlement] after deduction of any discount or charges
Therefore, you might expect the company to be making a very generous contribution per meal, whether proceeds is defined as either the gross or net amount of sales. Whoa, as they say.
So how much is McDonald’s really giving for each Happy Meal sold? According to the fine print in their TV commercial, and a disclosure further down their press release:
The “proceeds” from a $2 or $3 Happy Meal is only a penny? I’m not lovin’ it (nor buying it).
Thanks to Mark G. for this submission.