Don’t Let the Juxtaposition of Deals Fool You – Part 2
Last week, we demonstrated how two claims placed side-by-side — “four times faster Internet” and a $35 monthly price tag — had nothing to do with one another.
This week, we look at an offer from Sleepy’s:
Wow, pay a little as $99 for a mattress, and when you buy the set, you get a free HDTV.
Not so fast.
*MOUSE PRINT:
According to a salesperson contacted at a local Sleepy’s store, you cannot get the free TV with the advertised $99 mattress even if a boxspring is purchased with it. The fine print in the ad limits the offer to queen and king-size models of certain brands only, and apparently not including sale items.
Retailers and regulators literally and figuratively need to a draw a line when adjacent offers have nothing to do with one another.
This one is more blatant than your previous example, and is disgusting. Sleepy’s should be ashamed of themselves, however, as a retailer, I’m sure they’re patting themselves on the back
Comment by Dave — October 25, 2010 @ 7:17 amI agree. This one is bad. Good find. I don’t think we have a Sleepy’s in our area, but if we did I would mentally file this one away under the category of Unethical Retailers Whose Store I Never Will Patronize.
Comment by Richard — October 25, 2010 @ 1:17 pmI can’t imagine any customer, being confronted with such a blatant deception, actually purchasing anything from the retailer…….
Comment by Larry Reavis — October 25, 2010 @ 10:50 pmOne very bad ad. The small print says queen sized bed, but the large print should have said
Buy a Queen sized set and get a TV for free.
Comment by Richard — October 26, 2010 @ 11:35 am