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October 25, 2010

Don’t Let the Juxtaposition of Deals Fool You – Part 2

Filed under: Retail — Edgar (aka MrConsumer) @ 5:31 am

Last week, we demonstrated how two claims placed side-by-side — “four times faster Internet” and a $35 monthly price tag — had nothing to do with one another.

This week, we look at an offer from Sleepy’s:

Wow, pay a little as $99 for a mattress, and when you buy the set, you get a free HDTV.

Not so fast.

*MOUSE PRINT:

According to a salesperson contacted at a local Sleepy’s store, you cannot get the free TV with the advertised $99 mattress even if a boxspring is purchased with it. The fine print in the ad limits the offer to queen and king-size models of certain brands only, and apparently not including sale items.

Retailers and regulators literally and figuratively need to a draw a line when adjacent offers have nothing to do with one another.

• • •

4 Comments

  1. This one is more blatant than your previous example, and is disgusting. Sleepy’s should be ashamed of themselves, however, as a retailer, I’m sure they’re patting themselves on the back

    Comment by Dave — October 25, 2010 @ 7:17 am
  2. I agree. This one is bad. Good find. I don’t think we have a Sleepy’s in our area, but if we did I would mentally file this one away under the category of Unethical Retailers Whose Store I Never Will Patronize.

    Comment by Richard — October 25, 2010 @ 1:17 pm
  3. I can’t imagine any customer, being confronted with such a blatant deception, actually purchasing anything from the retailer…….

    Comment by Larry Reavis — October 25, 2010 @ 10:50 pm
  4. One very bad ad. The small print says queen sized bed, but the large print should have said

    Buy a Queen sized set and get a TV for free.

    Comment by Richard — October 26, 2010 @ 11:35 am

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