Motts, the apple juice people, have been running a feel good commercial for their Motts for Tots product claiming their product has 40% less sugar than regular apple juice.
Did they come up with some revolutionary scientific discovery to remove sugar from apple juice?
Nope. It was a very natural solution. They diluted it with water. A lot of water. And if parents just grab the product without reading the label carefully, they may think they are doing a good thing for their kids when they are probably not.
The nutrition label suggests it might be diluted with about 46% water (in addition to the water necessary to dilute the apple juice concentrate). They did add a shot of vitamin C, however, to make the product more nutritious.
So since you are now buying a product that is almost half water, they’ve undoubtedly cut the price, right? Nope. A half gallon of their diluted product is the same price as 100% pure apple juice.
Motts is not alone is selling a watered-down product and touting the benefit of less sugar and calories. Tropicana has been promoting its “Trop50″ product that way for the past several years.