Since Mouse Print* began in 2006, we have featured product after product that has been downsized. Manufacturers remove an ounce here and there, and for paper products, they shave off fractions of an inch in width or length, or reduce the number of sheets provided.
Now comes Ken’s Steak House salad dressing. Looking at the picture on the left, the bottle on the left appears bigger than the one on the right, and one might conclude that they too have just downsized. Surprise, the opposite is true.
Ken’s actually added an ounce of dressing to their traditional eight ounce bottle when they made the switch from glass to plastic bottles. This was a deliberate move by this family-run company to buck the downsizing trend.
Too bad they missed the opportunity to tout the fact on the bottle that they are now giving the consumer more at the same old price. (They had limited space, and couldn’t figure out how to best communicate that fact according to a spokesperson for the company.) In the comments below, feel free to offer your suggestions.