You may have seen a full page ad in Parade magazine yesterday promising a 30-day free trial of Sensa, a product that claims you can “lose 30+ pounds without dieting”. You supposedly just sprinkle the stuff on everything you eat “to help reduce cravings, curb your appetite and help you feel full faster.”
When you visit their website from the link provided and click on the free offer, here’s what you see:
It looks like they have upped the offer because they are now going to send you a “free 2-month starter kit*” when you agree to pay $7.95 shipping and handling. There is also a smaller representation to “try Sensa Free for 30 days*”. If you follow the asterisk to near the bottom of the page, all is explained, or is it?
“*Product is Free to try for 30 days! Pay only a small shipping and handling fee.”
Out of curiosity, MrConsumer clicked the “terms and conditions” link at the very bottom of the page. Normally this contains information about website usage, copyright infringment, etc. This time, however, it revealed the true nature of this offer.
Terms of Offer
You have a full 30 days to try your SENSA 2-Month Starter Kit. If you enjoy SENSA, do nothing and you will be billed for the 2-Month Starter Kit one low payment of $89.95 at the end of the free trial on 10/25/2011. That’s a 35% SAVINGS off the retail price! If you decide to keep your 2-Month Starter Kit, you will be automatically enrolled in our SENSA AutoShip Delivery Service. As part of the SENSA AutoShip Delivery Service, you will receive a fresh 2-month supply of SENSA every 60 days at the low price of only $89.95 so you never run out. You will be charged this price every 60 days, billed to your credit card, plus $7.95 shipping and handling.
Someone who just blindly ordered from this “free offer” without paying attention, would likely get an expensive surprise on October 25 when their credit card gets charged $89.95 (not even a full 30 days after they receive the magic powder). Worse, two months later, they will get another shipment of the stuff and another charge because of the automatic shipment plan they may have unknowingly entered into.
It is high time that companies like this became straight forward in their advertising, and told you upfront what the deal really is. NOTE: We did not go through the ordering process to see what disclosures, if any, are given before and after entering one’s credit card number to cover the shipping and handling charges.