We’ve often complained about misleading subject lines in email used by marketers to make you think you are being offered a better deal than you really are.
Back in March, TGI Friday’s sent an email with a subject “Coupon Inside – Free Entree on Us!”. But that was not what they were really offering.
The offer is really buy a meal, get one free, and that is far different from being given a free entree coupon as the subject suggests.
Fast forward to January 2012. The company sent another email promising a free entree:
Here we go again. But this time, it wasn’t even a buy one, get one free coupon.
Buy one entree, get HALF off another? How is that a “free entree”?
Enough of this foolishness. Mouse Print* contacted the PR company for TGI Friday’s to point out the misleading nature of their January offer, and ask what the company was going to do about it. The spokesperson replied:
Thank you for calling our attention to this matter. T.G.I. Friday’s is aware that there was a discrepancy between the subject line and the message of an email that was distributed to Friday’s email subscribers on Friday, January 13th. T.G.I. Friday’s sent an email today clarifying the offer and apologizing to its guests for the mistake.
Less than 30 minutes later, an email entitled “Accept Our Apology” was received from the company, complete with bright red type:
We sent you an email on January 13, 2012 with an incorrect email subject line. The subject line stated “Free Entrée and MORE Savings Inside”, however the coupon is valid for “Buy One Entrée, Get the 2nd Entrée Half Off”. We hope you will accept our apology and still use the coupon below.
Thanks to the company for doing the right thing. I wouldn’t hold my breath, however, expecting them to ever send an email with a really truthful subject like “Buy 1, Get 1 Free Coupon Inside”. Maybe they will surprise us.