While surfing around the Internet last week, MrConsumer came upon this banner ad from Comcast advertising up to a $500 Visa card if one signs up for their Xfinity service. (The ad appeared on a world time website, rather than a local website with a local target audience.)
When clicking the ad, you are taken to a Comcast page with this list of offers:
*MOUSE PRINT: (click graphic below for a larger version)
The only offers shown are for plans that provide Visa cards from $100 to $300. Where is the advertised $500 card? We asked Comcast to explain this discrepancy that looks an awful lot like a bait and switch scheme.
“[W]e did indeed have a limited-time online promotion, which offered up to a $500 Visa prepaid card. It was a geo-targeted campaign aimed at consumers in select markets.” – Peter Dobrow, Comcast Corporate Communications
I’m sorry, that doesn’t cut it. Advertisers can tell from your IP address roughly where you live, and can target ads accordingly on the fly. An offer for $500 back meant for one locale should never appear on a national website if the offer is not available to those who view it.