Mouse Print* reader Marc D. recently got a mail offer promising $30 off his next Avis rental if he would give them his email address.
What he didn’t realize until after he received his $30 coupon was the offer was really $30 off a weekly rental.
Since Marc’s “next rental” was not going to be a weekly one, he felt hoodwinked.
Mouse Print* wrote to Avis, asking what happened, and whether they would honor the no-strings-attached $30 offer for those who received the original offer.
“As a result of a printing error, the promotional insert did not specify that the offer was for a “weekly” rental. However, “weekly” is mentioned in several other places, including the outer envelope (see attached), the website/page where the customer provides his/her information to redeem the offer (www.avis.com/email) and the subsequent email offer. The erroneous promotional inserts have been discarded. New inserts have been printed and are currently being used.” — Avis spokesperson.
Fair enough, the disclosure WAS on the webpage where consumers had to sign-up, but was not on the offer sheet they received by mail. Some consumer protection advertising rules, however, state that the subsequent disclosure of the actual terms of an offer does not diminish the deceptive nature of the original offer that did not disclose those terms.
And what will Avis do for consumers who felt mislead about this offer?
“The $30 offer is being accepted on weekly rentals.” — Avis spokesperson.
In other words, nothing.