A couple of weeks ago, Best Buy announced that its brick and mortar stores were going to match online prices. Hurray! What could be better than being able to shop locally *and* pay lower Internet prices?
Not so fast. Have we forgotten who we are dealing with?
At the very end of the page describing its price matching policy, Best Buy added these catches:
Best Buy will match the new, identical, immediately available current pre-tax appliance and electronics hardware products price for these designated major retailers: Amazon.com, Apple.com, Bhphotovideo.com, Buy.com, Circuitcity.com, CompUSA.com, Crutchfield.com, Dell.com, hhgregg.com, hp.com, homedepot.com, lowes.com, newegg.com, officedepot.com, officemax.com, Sears.com, Staples.com, Target.com, Tigerdirect.com, and walmart.com. Appliance and electronics hardware products include audio hardware, video hardware, cameras, camcorders, desktop computers, notebook computers, e-Readers, tablets, TVs, MP3 players, small appliances, major appliances, gaming handheld devices and consoles. Best Buy will not price match accessories, during the return and exchange period or the online prices of third party vendors (Marketplace Vendors) on major retailer websites. Valid for purchases made between October 7, 2012 – November 17, 2012 and November 27, 2012 – December 24, 2012. Best Buy may amend these terms at any time. All other terms and conditions of the Best Buy Price Match Guarantee apply. See Store for details.
*MOUSE PRINT Summarized:
1. Best Buy will not match all Internet prices, just at those specific sites listed above.
2. Best Buy will not match Internet prices of all products it carries, just electronics and appliances.
3. Best Buy will not match Internet prices during Thanksgiving week, Black Friday or Cyber Monday — the days when prices are likely to be the lowest.
4. Best Buy will apply all its other restrictions to online price matching, including that limited quantity, out of stock, and “Deal of the Day” items are excluded.
Best Buy garnered huge headlines for being one of the first brick and mortar retailers to match Internet prices, but the fine print of the actual policy reveals that it will not apply on the best days to shop nor to the lowest prices you are likely to find.