Snacking just got more expensive. Various brands of popular snacks like potato chips and tortilla chips have just been downsized. In these cases, the price remained the same, but the new packages contain less. In other words, it is a hidden increase. On the bright side, you also get fewer calories per package.
Here, regular Lay’s potato chips were reduced by half an ounce. While a half ounce may seem negligible, multiply that by millions of bags, and Frito-Lay has saved a fortune.
Here too, the company lopped-off half an ounce per bag. And they did the same thing to some of their other brands and varieties.
What is particularly deceptive about the downsizing of both Lay’s and Doritos is that the net weight statement is virtually at the bottom of the bag, just above the seam. When these bags sit on the store shelf, the bottom is compressed, and the net weight cannot be seen. Even picking up the bag, often the seam gets folded over the net weight statement, at least partially obscuring it. Could this just be careless placement of the disclosure by Frito-Lay or something more sinister? And what about that light colored font on the new Doritos bag? It is almost illegible.
Frito-Lay did not respond to a request to comment on their recent downsizing. Thanks to Richard G. for the tip on the chips.
Lastly, not to be outdone, Kellogg’s has downsized its chips too.
For the product on the right, there’s another example of a company using a non-contrasting typeface to disclose the net weight of the product.
Thanks to Christian M. for the Pringles tip.