Following up on our story last week about J.C. Penney putting new higher “fake” regular prices on goods on their website (most likely so they could offer them “on sale” in the near future), consumer reporter John Materese of WCPO-TV in Cincinnati did his own hidden camera investigation at J.C. Penney stores.
He visited two JCPs and found that many goods were restickered with higher prices. How did he know that? He peeled off the new stickers to see what price was below!
In the above example, a new $18 sticker covers up an old $13 price.
Click picture to watch story or click here.