Many consumers switched from butter to margarine decades ago to help reduce their intake of cholesterol. Now Smart Balance has come out with a combination product that blends butter with canola oil, impliedly claiming that it is a healthier version of butter. Some would say that is kind of like sprinkling vitamins on Twinkies and calling it a health food. But wait, there’s more.
The product label says it “helps block cholesterol.”
Huh? Eat butter to block cholesterol?
The label says it contains 100mg of plant sterols, which according to the company’s website helps block absorption of the cholesterol that is contained in the butter.
According to Shop Smart magazine, Consumer Reports’ sister publication, you would have to eat 13 tablespoons of this butter everyday to help lower your risk of heart disease. That is 1300 calories and almost the whole container.
The makers of Smart Balance failed to answer questions about their product when asked.
To be fair, the company is claiming in essence to only reduce some of the cholesterol in each serving of their butter blend and not to lower your cholesterol. In any event, eating products with no cholesterol to start with is still a healthier idea.