Target’s red debit card provides a host of benefits that few department stores offer: free shipping with no minimum from their .com store, an additional 5% discount off most purchases, and a 30-day extension to their regular return policy.
When MrConsumer recently applied for a Target debit card, he was taken aback by the company’s tricky maneuver to allow it to make robocalls to its cardholders’ cellphones.
When one applies for the card in-store, you fill out the simplified application that appears on the little signature screen of the credit card terminal at the customer service desk. In addition to entering your social security number on one screen, and your date of birth on another, two screens also come up requesting your home phone and cellphone numbers.
On the left of the two phone number screens is a disclosure granting Target permission to make robocalls to your cellphone. MrConsumer only provided a home phone (a landline) and left the cellphone screen blank. The application did go through.
Why did Target tuck that disclosure into the on-screen process, while leaving all other disclosures to a fine print booklet? The reason is that the FCC requires companies to get the consumer’s explicit written permission before any robocalls or texts can be made to a wireless telephone.
Most consumers probably won’t catch the disclosure, and won’t they be surprised when Target targets texts to them.