Blue Buffalo, a maker of premium pet food, proclaims in advertising that meat is “always” the first ingredients in its products and it “never” has chicken/poultry by-product meals. It even invites consumers to compare their favorite brand to Blue Buffalo.
Never say never, just in case a competitor like Purina decides to have your products tested to see if the claims are true. And that is exactly what Purina did, using an independent lab to test Blue Buffalo products.
While Purina says they tested Blue Buffalo products purchased from retail stores on the East and West coasts, they didn’t say how many products were tested in total. On the issue of whether Blue Buffalo contained any chicken by-products in the kibble itself, Purina seems to have only found three bags that did.
We asked Purina how many bags they actually purchased and tested, but their PR person did not return our call.
For its part, the founder of Blue Buffalo said, “We categorically deny all of these false allegations and will aggressively defend the integrity of our brand and our products.”
Thanks to Richard G. for the tip about this story.