We have lamented for years that “the big print giveth, and the small print taketh away.” For once recently, the opposite was true.
To celebrate Cinco de Mayo, a college food delivery service issued this coupon offering students 10% off:
In a twist, however, it included some very unusual and unexpected fine print.
“So you’re one of those people who have [sic] to read all the rules and stipulations. You know what we think about that? We think that’s awesome. On the other hand, we think you should probably relax. … we think you deserve an even bigger discount for listening to us ramble. Try “TIMETORELAX” for 15% off any order today.”
So, as a reward for reading the fine print, this service was upping the discount to 15%.
How many people actually read the fine print and got the bigger discount? According to Business Insider, only 12%.