Last week, T-Mobile announced something novel in the postpaid cellphone industry — the price you see advertised is the price you will actually pay on your bill — all taxes and fees included! And they did this by absorbing those charges not raising their prices.
For years, it has been an obnoxious game played by cell providers, cable companies, and rental car companies to grab your attention with a seeming low price, but then jack up the bill with all sorts of junk fees and taxes. And the real costs were never fully disclosed even in the mouse print of the advertising.
To dramatize the deceptive nature of these pricing ploys, T-Mobile released this short video:
— T-Mobile (@TMobile) January 5, 2017
To demonstrate how fees and taxes inflate customers’ bills, TMO offers a comparison.
But lest you think that T-Mobile has completely found consumer religion, plans other than T-Mobile One still play the old game.
Nonetheless, hats off to T-Mobile for taking the first step to bringing transparent pricing to cell service.