Mouse Print* reader Jack K. recently wrote to us complaining about Mio water enhancer. This is a little bottle of concentrated flavor that you squirt into a glass of water to give it some flavor and maybe a few vitamins, all while adding zero calories.
Jack says that despite the label promising that the product makes 24 eight-ounce glasses, he was getting much less and felt shortchanged. Since the amount a customer squirts into a glass could vary each time, our intrepid consumer used a measuring spoon, following the instructions on the side of the bottle which called for using about 1/2 teaspoon per glass. Lo and behold when he emptied the bottle he had only been able to make the equivalent of 16 eight ounce glasses of flavored water — one-third less than the package promised.
We did a little math using an online conversion program to find out how many half teaspoons are actually in a bottle whose net contents are 1.62 fluid ounces (48 ml).
There are about nine and three quarter teaspoons worth of syrup in those Mio containers, which is slightly less than 19-1/2 half teaspoons. So just by pure mathematics, each bottle only holds enough product to make about 19 glasses of beverage rather than the 24 claimed.
We contacted the PR folks at Kraft to ask about this discrepancy. They responded in part as follows, without directly addressing our specific math question and example:
MiO Vitamins and our other MiO products are labeled properly.
Other Mio Vitamins products yield 24 servings and have prep instructions that indicate 1 squeeze of approximately 1/2 teaspoon (~1/2 tsp) per 8 floz. We clearly label that this is 2ml/about 1/2tsp for a 1.62oz 48ml) bottle.
So, if you want 24 glasses of Mio from each bottle, you’ll just have to use your handy 2-ml measuring spoon, which, of course, no one owns.