Please excuse the following unprofessional comment: the folks at Intuit who market TurboTax tax preparation software are a bunch of money-grubbing creeps. You will see why in a moment.

The company decided to pull several fast ones on purchasers of their software this year, including by limiting the usability of their product in a way they never have before. On the back of the box is the following disclosure:

MOUSE PRINT*:

The little “4″ refers to a virtually unreadable footnote that says “Product includes preparation, e-file, and print of 1 Federal return.”

Translation: This year if you wanted to prepare a second return (say for a spouse or child) and merely print it on your own printer, Intuit was going to charge you $9.95 extra for each return beyond the first. What chutzpah!

At the same time, on their website, they are claiming “NEW – Free federal efile included”:

*MOUSE PRINT: What TurboTax does not tell you is they raised the price of the software by one-third from 2007 to 2008 to cover the “free” efiling.  Last year, TT Deluxe retailed for $44.95 and was commonly available for $39.95.  That price did not include $17.95 extra for OPTIONAL e-filing.  This year, Intuit raised the price of  TT Deluxe to $59.95, but included one “free” efiling. (For Costco customers last year, after a $15 coupon, the price was only $19.99. This year, the price actually doubled because the software went up to $49.99 there, and the coupon is only for $10 off that price.)  So in essence, customers have no choice but to pay extra for efiling whether they want to use it or not.

These two policy and price changes caused an uproar. Consumers were livid that they had to pay $10 extra to print a second return on their own printer, and that they were being forced to pay for efiling via a $15 price increase for the product itself.  And for once, consumers found a way to get even.  They downrated TurboTax 2008 on Amazon, so that it was only rated as a one star product.

Then, on December 9, 2008, H&R Block announced that their competing software, TaxCut, would include completely free efiling without raising prices.  Intuit gave in to the pressure three days later and issued a press release allowing purchasers to print unlimited copies of returns for free on their own computers (offering refunds to anyone who paid the extra $9.95), and they now included FIVE efiles.  That is a bona fide savings compared to the $17.95 each they used to charge, but we are still paying $15 extra for that privilege.

Unfortunately, Intuit has a history of trying to take advantage of consumers by deliberately disabling online functions for its Quicken software three years after issue thereby forcing customers to buy the software again; eliminating, reducing, or hiding rebates on certain software and thus raising prices; and giving away non-upgradeable software as a bonus (forcing the purchase of a more expensive edition in the future in order to view the already entered data).

Here is this year’s hidden TurboTax rebate of $10.

Since the beginning of January, owners of Quicken 2005 have been bombarded with reminders (via pop-ups when starting up the software, and by mail) that on April 30, 2008 many important features of the program will stop functioning. Mouse Print* this week will examine the stark contrast between these current elaborate disclosures and how poorly new customers are warned before purchase that the software will become substantially disabled in three years.

In a January mailing to Quicken 2005 customers, the company warns:

When starting up the software in 2008, this pop-up warns of the forthcoming crippling:

For many users, the ability to download statements from their bank and stockbroker monthly, get stock quotes, as well as being able to pay bills and transfer money online, are key reasons to use Quicken.

After presenting the bad news, Intuit, the maker of Quicken, offers the solution: buy an upgrade to Quicken 2008. In the past, for many users this has not been a huge issue because Quicken Basic has always been free after rebate when purchasing the company’s tax preparation software, TurboTax. This year, as noted in last week’s edition of Mouse Print*, the company discontinued Quicken Basic and made its substitute product (Starter Edition) incapable of importing existing Quicken files. That forces customers to buy an upgrade for $59.99 (less during promotions) to Quicken Deluxe.

Incidentally, the company says it is costly to support prior versions of Quicken, and that is why they discontinue these critical functions every three years. They apparently have not changed the technology they use to communicate with banks and brokerage firms, however. That would have been an understandable reason for the nonfunctionality. It appears that the company just deliberately disables the online functions to enable it to generate more income from current owners.

Okay, so Quicken has a three year life for certain important functions. How do they convey that critical limitation to prospective customers?

*MOUSE PRINT: On the spine of the 2008 box, buried within the copyright notice, in type so small the actual notice is less than an inch wide, it says (enlarged below):

The disclosure merely says that online features are subject to change in accordance with the “discontinuation policy” (previously called their “sunset policy”) listed on their website. The “subject to change” language also appears in a tiny footnote on the back of the box. Similar non-specific notices appeared on the 2005 Quicken box.

In no way, shape, or form is this adequate notice that the Quicken product you are about to buy will have key features of the software disabled/crippled in April three years after the date on the box. The essence of consumer protection (and fair dealing) is to provide the customer with all the relevant facts before purchase so they can make a more informed buying decision.

As we approach tax time, many consumers are in the market for new tax prep software and may at the same time upgrade their financial management program such as Quicken. The bad news is that the combination deals of past years where one could get Quicken Basic free after rebate when purchasing TurboTax are all but gone. The replacement offer is less generous than it appears to be because of details in the fine print, and a change of corporate philosophy.

This year, Intuit, the maker of both TurboTax and Quicken, is commonly offering “Quicken Starter Edition” free after rebate when you buy TurboTax. If you think they merely changed the name from “Quicken Basic” to “Quicken Starter Edition”, think again. This free Quicken version is unlike any other Quicken.

MOUSE PRINT*:

Only on the back of the box are potential customers warned, “Starter Edition is for New Quicken users. Does not import existing Quicken data.^{1 1} … Existing Quicken users should not purchase Starter Edition 2008.”

Huh? Intuit has gotten smart (to our detriment), and has discontinued “Quicken Basic,” the product previously offered free that many of us used for upgrading our older Quicken versions. Its replacement cannot import data from other Quicken editions, so for anyone with existing records to preserve, this version is useless.

As a result, current customers must now buy Quicken Deluxe, retailing for $59.99, if they want or need to upgrade. Smart business decision (probably) for Intuit, but expensive policy change for customers.

You might ask, why bother upgrading — just keep using your old Quicken? That would be great but for an even nastier bit of mouse print that will be discussed here next week.

NOTE: Some sellers are offering very limited time deals on Quicken Deluxe free after rebate when TurboTax Deluxe is purchased… so grab them when you see them. Until January 26, for example, Staples is offering TurboTax Deluxe w/State 2007 for $39.99 and Quicken Deluxe is free after two $30 rebates. In-store, save an additional 12% off the top with this coupon.