Here is a part of a typical advertisement promising a free upgrade to Windows 7:

However, when visiting various computer manufacturers’ websites specifically set up for processing Windows 7 upgrade requests, some consumers will learn for the first time about the possible fees (that are often buried in a FAQ section or under Terms and Conditions):

*MOUSE PRINT:

The Details: “The Windows 7 Upgrade license is free for qualifying PCs. Only materials, shipping, handling, and fulfillment fees may be included in the cost of the upgrade program. If any fees apply, the amount will be presented to you prior to final submission of your order. At that time, you will have the opportunity to opt out before final order submission.” [from Lenovo terms] [Emphasis added]

“There is no charge for the Windows 7 Upgrade Option Program from HP; however, shipping, handling, and other fees (including taxes depending on local and state laws) might apply depending on the retailer or reseller where you purchased your eligible computer.” [from HP FAQ] [Emphasis added]

Dell ad 9/30/09. [Dell FAQ]

Dell told Mouse Print* that it is not going to charge any fees to US customers, despite disclosures to the contrary on their website and in recent newspaper ads (like the one above).

Both HP and Sony told Mouse Print* that they negotiated with big retail chains offering them the opportunity to allow their customers to receive completely free upgrades. Neither would provide a list of which retailers signed up, nor what retailers had to pay or agree to. Retailers say the manufacturers decided on pricing. So they are each pointing fingers at the other claiming the other is responsible for setting the shipping charges if any. Who’s caught in the middle? The consumer, who may not know until after purchase, whether they will have to pay high shipping and handling fees.

No manufacturers’ site linked from the official Microsoft Windows 7 upgrade page lists upfront the specific total charges that consumers will incur for shipping/handling/fulfillment, nor which retailers have agreed to “eat” the shipping charges and which have not. You often have to begin filling out the upgrade request form, sometimes with personal information including the serial number or part number of the computer you have purchased before the shipping costs are revealed. Lenovo is one of the few manufacturers that discloses their fee in the first step of the upgrade process.

Despite the near complete lack of price disclosure, Mouse Print* has learned some of the charges that some consumers will face:

Now to the retailers. There generally is little or no disclosure by retailers and etailers in their advertisements that some purchasers may have to pay substantial delivery charges to obtain their “free” upgrades, let alone the actual price that will be charged. Of course, some stores’ customers won’t have to pay any charges, but the consumer cannot tell the difference between sellers that fail to disclose the charges and ones that legitimately are not making their customers pay. Staples appears to be the only major retailer that clearly states separately for each computer in its circulars when customers will have to pay for shipping.  Spokespeople for Amazon.com, Costco, Best Buy, and Office Depot told Mouse Print* that their customers will not be charged shipping and handling fees.

So what’s a consumer to do?  If you have already purchased your computer, you can go on the manufacturer’s website to register for the “free” upgrade.  During the registration process, manufacturers will eventually disclose the actual shipping cost, if any. If you have not yet purchased your computer, there is no real way to know whether purchasing it at retailer “A” versus at retailer “B” will result in a truly free upgrade (except those noted above).

And one last bit of bad news.  Some customers who purchased computers since June 26, the start of the free upgrade qualification period, will not qualify for a free upgrade to Windows 7 no matter what, and different procedures and costs apply to purchasers of boxed Windows Vista:

*MOUSE PRINT:

• Computers with Windows Vista Basic are excluded from the program;
• Computers with Windows XP (except for the Professional Vista version downgraded to XP) are also excluded.  That means virtually all purchasers of netbooks will not get Windows 7 free.
• Purchasers of boxed Windows Vista software versions higher than Basic since June 26 must process their upgrade requests through Microsoft at a cost of $9.99 for shipping and handling.

No doubt, the charges that some computer purchasers will be asked to pay for their “free” upgrades will come as a big surprise.

Sounds great, right? Who is going to fill out a form, sign it, and mail it back indicating they want to get junk phone calls? Very few people. But leave it to lawmakers to be hip and allow “electronic signatures” to substitute for ones on paper under the so-called E-Sign act.

*MOUSE PRINT: What is an electronic signature?

The E–SIGN Act defines an ‘‘electronic signature’’ as ‘‘an electronic sound, symbol, or process attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record.’’ 15 USC 7006(5). The Act further defines an ‘‘electronic record’’ as ‘‘a contract or other record created, generated, sent, communicated, received, or stored by electronic means.’’ 15 USC 7006(4).

So one might think that typing “John Doe” on a website is an electronic signature, and you would be correct. But things you would never expect to constitute a “written signature” qualify also.

*MOUSE PRINT: The following types of things would also qualify as an electronic signature, depending on the wording:

So, getting you to agree “in writing” to receive robocalls may be easier for a telemarketer to accomplish than you originally thought.

One method that would not comply with the law is to bury a statement of your agreement to receive such calls in a contract, such as in the terms and conditions of a credit card agreement. For example, last week, Chase sent some card holders a notice of change in terms, but it is not an acceptable method of gaining your written consent to receive robocalls:

*MOUSE PRINT:

“You authorize us, or anyone acting on our behalf, to call or send a text message to any number you provide or to any number where we reasonably believe we can contact you, including calls to mobile, cellular, or similar devices, and calls using automatic telephone dialing systems and/or prerecorded messages,or to send an email to any address where we reasonably believe we can contact you.”

Chase and most others, however, are allowed to call you using a prerecorded message that is informational in nature (rather than sales-oriented), such as providing a balance update or a reminder that a payment is due soon.

For over a year, Apple has been poking fun at PCs with a series of clever commercials showing a straight-laced, geeky PC guy and a cooler, hipper spokesperson for Apple. In the latest ad, every time the PC guy says something about the value of owning a PC, such as “you can’t just say getting started with a PC is the easiest thing in the world,” a chunk of unreadable fine print pops up on the screen.

The more the PC guy talks, the more the screen fills with mouse print. But what exactly do those disclaimers actually say?

*MOUSE PRINT: Thanks to the folks at MacJournals.com, now we know.

To remove unneeded bloatware first open uninstaller, select applications to remove, and uninstall. To remove optional components, click start, go to all programs and open control panel, select remove components, select components you want to remove, select next, when done, select finish. Once initial prep is complete, PCs may then be easy to use under certain controlled conditions and when properly maintained. In order for PCs to achieve optimal performance on a regular basis and for long periods of time, routine maintenance should include (but is not limited to) the following: download and install updated anti-virus software, run anti-virus software, check for system updates, clean out registry, defragment hard drive, free up disk space, remove temporary Internet files, empty the recycle bin, remove unnecessary programs, run error check utility and fix file system errors.

And that is just part of the fine print. For the rest, visit MacJournals.

The company decided to pull several fast ones on purchasers of their software this year, including by limiting the usability of their product in a way they never have before. On the back of the box is the following disclosure:

MOUSE PRINT*:

The little “4″ refers to a virtually unreadable footnote that says “Product includes preparation, e-file, and print of 1 Federal return.”

Translation: This year if you wanted to prepare a second return (say for a spouse or child) and merely print it on your own printer, Intuit was going to charge you $9.95 extra for each return beyond the first. What chutzpah!

At the same time, on their website, they are claiming “NEW – Free federal efile included”:

*MOUSE PRINT: What TurboTax does not tell you is they raised the price of the software by one-third from 2007 to 2008 to cover the “free” efiling.  Last year, TT Deluxe retailed for $44.95 and was commonly available for $39.95.  That price did not include $17.95 extra for OPTIONAL e-filing.  This year, Intuit raised the price of  TT Deluxe to $59.95, but included one “free” efiling. (For Costco customers last year, after a $15 coupon, the price was only $19.99. This year, the price actually doubled because the software went up to $49.99 there, and the coupon is only for $10 off that price.)  So in essence, customers have no choice but to pay extra for efiling whether they want to use it or not.

These two policy and price changes caused an uproar. Consumers were livid that they had to pay $10 extra to print a second return on their own printer, and that they were being forced to pay for efiling via a $15 price increase for the product itself.  And for once, consumers found a way to get even.  They downrated TurboTax 2008 on Amazon, so that it was only rated as a one star product.

Then, on December 9, 2008, H&R Block announced that their competing software, TaxCut, would include completely free efiling without raising prices.  Intuit gave in to the pressure three days later and issued a press release allowing purchasers to print unlimited copies of returns for free on their own computers (offering refunds to anyone who paid the extra $9.95), and they now included FIVE efiles.  That is a bona fide savings compared to the $17.95 each they used to charge, but we are still paying $15 extra for that privilege.

Unfortunately, Intuit has a history of trying to take advantage of consumers by deliberately disabling online functions for its Quicken software three years after issue thereby forcing customers to buy the software again; eliminating, reducing, or hiding rebates on certain software and thus raising prices; and giving away non-upgradeable software as a bonus (forcing the purchase of a more expensive edition in the future in order to view the already entered data).

Here is this year’s hidden TurboTax rebate of $10.

Buy.com recently advertised Norton Save & Restore 2.0 (a great backup recovery product, incidentally) free after two rebates. The larger of the two rebates was for $26: 

When you click to see the form, you may be surprised to learn the rebate is in the form of a Visa prepaid card:

*MOUSE PRINT:

The rest of the rebate form [pdf] has an even nastier surprise:

*MOUSE PRINT:

The Visa Prepaid Card is not redeemable for cash and may not be used for cash withdrawal at any cash dispensing locations. Each time you use the card the amount of the transaction will be deducted from the amount of your available balance. Terms and Conditions apply to the card and are available for review at www.SymantecRebates.com. Subject to applicable law, a monthly maintenance fee of $3 (USD) applies, but is waived for the first six months after the card is issued.

Consumers are notoriously bad about using up their giftcards. This fact certainly hasn’t escaped rebate providers. So the $3 monthly maintenance fee is just one more way that manufacturers seek to hold onto more of the dollars they would otherwise have to provide customers via rebates.