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March 23, 2015

Products Get Downsized in Canada Too

Filed under: Downsizing,Food/Groceries,Retail — Edgar (aka MrConsumer) @ 6:37 am

  MrConsumer was invited to Canada a couple of weeks ago to talk about product downsizing on CBC’s national consumer TV show called Marketplace. Surprisingly, or maybe not, many of the categories of products that have been downsized in the United States have also shrunk in Canada.



On to the products!

*MOUSE PRINT:

Dawn

Ultra Dawn is undergoing a size reduction right now in both Canada and the U.S., from 709 ml (24 oz.) to 638 ml (21.6 oz). Curiously, the old bottle claimed to clean 50% more greasy dishes than the non-concentrated Dawn, but the new bottle claims it can clean twice the number.

*MOUSE PRINT:

Dawn 2X

There are no claims of “new improved formula” so one has to wonder how the cleaning efficiency magically improved so much. We asked P&G what their basis was for the new claim… and surprise, they didn’t respond.

*MOUSE PRINT:

Head and Shoulders

Head and Shoulders shampoo was also in the process of being downsized, with both these products on the shelf at the same time. The old and new bottles are identical, but with 20 ml less shampoo in the new one. This change is also going on right now in the U.S.

*MOUSE PRINT:

Frosted Flakes

Just as happened in the U.S. with various cereal brands, Kellogg’s applied the shrink ray to Frosted Flakes in Canada reducing packages from 445 grams to 425 grams.

*MOUSE PRINT:

Ivory

The Ivory body wash used the old “new and improved” trick to draw your attention away from the net weight statement, showing a drop from 24 ounces to 21 ounces.

*MOUSE PRINT:

Huggies

And Huggies Pull-ups are now short two poops.

• • •

December 22, 2014

Here We Downsize Again – Part 2

Filed under: Downsizing,Food/Groceries,Retail — Edgar (aka MrConsumer) @ 5:52 am

  [Note: Our trusty mouse will return on January 6th or 7th.]

Continuing our series of products that have been downsized recently…

*MOUSE PRINT:

Bounty

Bounty eliminated six paper towels from each roll here. And despite the shrinkage, they are still called “giant” rolls.


*MOUSE PRINT:

Pampers

P&G continued downsizing some of its paper products by removing eight diapers from its Pampers Swaddlers boxes, but the price stayed the same.


*MOUSE PRINT:

Snickers Ice Cream Bars

If you had been looking for a cold, refreshing treat this past summer, you would have discovered that Snickers ice cream bars are now 10% smaller than they used to be. Thanks to John M. for the photograph taken at Walgreens.

• • •

July 14, 2014

Here We Downsize Again — Part 1

Filed under: Downsizing,Food/Groceries,Retail — Edgar (aka MrConsumer) @ 6:27 am

 Since last fall, manufacturers have been hard at work shrinking the products you buy everyday in an effort to make a price increase be less obvious.

*MOUSE PRINT:

Ball Park Franks

Ball Park Franks recently decreased their package size by one ounce, so their one pound packages are now just 15 ounces.


*MOUSE PRINT:

Chobani

Chobani decreased the size of their yogurt containers to 5.3 ounces saying they were just matching what competitors had done. Remember the days when the standard yogurt container was eight ounces? Thanks to SW and Richard G. for the tip on Chobani.


*MOUSE PRINT:

Super Scoop

Arm and Hammer took out almost two pounds of kitty litter from Super Scoop but kept the boxes the same size. How many people noticed that we have to wonder? Thanks to WAE for the tip on Super Scoop.

• • •

June 9, 2014

To Increase Profits, Product Makers Just Add Water!

Filed under: Downsizing,Food/Groceries,Retail — Edgar (aka MrConsumer) @ 5:49 am

  We all know that product downsizing occurs when some amount of the product has been removed from the package inconspicuously, but the price remains the same.

A close relative to product downsizing is what we call “product dilution.” The product is formulated or reformulated in such a manner as to make it less expensive to manufacture.

Exhibit A:

A classic example is Tropicana’s “Trop50” drink that boasts 50% less sugar and calories. How did they accomplish this? It only has 42% juice and the rest is water and flavoring.

Exhibit B:

And if you have poked around the meat counter lately, some whole chickens and boneless chicken breasts have been plumped up with up to 15% of “broth” (aka water). [Note how “fifteen percent” is spelled out to make it less obvious at a glance.]

*MOUSE PRINT:

chicken broth

Exhibit C:

Procter & Gamble recently has been “diluting” some of their products to come out with a new “value” line. Witness the introduction of Charmin Basic and Bounty Basic, a cheaper single-ply product compared to regular two-ply rolls. And then there is the new Tide detergent in the yellow bottle. Priced less expensively than traditional Tide and presumably with a less effective formulation, it is designed to complete with other bargain detergents.

Exhibit D:

*MOUSE PRINT:

DawnAnd P&G’s newest product, Dawn “Simply Clean” is just beginning to hit store shelves. It caught regular Mouse Print* reader Tim B. unaware, who bought a bottle of the new stuff thinking it was regular Dawn Ultra.

“I didn’t notice the label until I went to use the soap. Very watery and very runny. As expected, it does not perform as well as the Ultra so I have to use more. My problem when I shop, is I expect things to remain the same. And these companies continue to get me. Gwaltney bacon, I purchased a pack of that only to discover I got 12 ounces instead of 16. Anitfreeze that was “pre-diluted” which means I bought a half gallon of water and half gallon of anti-freeze. Packaged meat with “water added”. And now “Non-Concentrated ” Dawn, AKA more water added. I thought the “Simply Clean” was just a new slogan.

Sad part is years ago, companies would improve their product to get you to buy it. Now it seems everything is going the other direction, to make cheaper products.”

Our intrepid consumer is a technician by trade, so he decided to test both old and new Dawn to try to determine how much the new non-concentrated Dawn had been watered down. The old one was thick and gloppy, while the new one was much thinner. In fact, he says the new product only has one-third the “solids” as the old one.

So how do you feel about “product dilution?” Sound off in the comments.

• • •

May 19, 2014

Those Devilish Keebler Elves Downsize Some Cookies

Filed under: Downsizing,Food/Groceries,Retail — Edgar (aka MrConsumer) @ 6:37 am

 Welcome ABC World News viewers!

Leave it to the Keebler elves to come up with a devilishly clever way to downsize their chocolate chip cookies so that it might go unnoticed by shoppers.

Exhibit A:

Keebler

The above picture was the traditional package of Chips Deluxe cookies until last fall. Then the company decided to refresh the look of their entire line and came out with new yellow packaging.

Exhibit B:

keebler2m

Savvy shoppers know when they see “new and improved” or “new look” on a package that could be a clue that the product has been downsized. In this case, however, Keebler kept the net weight of Chips Deluxe cookies the same — 13.3 ounces.

Then, not long thereafter, the company decided to downsize a few of their cookie varieties as inconspicuously as possible.

Exhibit C:

*MOUSE PRINT:

Keebler

Those clever elves took out two to three cookies from each package, reducing the contents from 13.3 ounces to 11.6 ounces, but retaining the same “New Look” packaging. Even the savviest of shoppers who checked the package when they first introduced the “New Look” packaging would ever think to check again the next time they bought the item to see if it had been subsequently downsized.

Mouse Print* asked Kellogg’s, the maker of Keebler cookies, some very pointed questions about why they downsized, and whether they realized that maintaining the banner “New Look, Same Great Taste” after they downsized the product could easily mislead consumers into believing that only the packaging changed.

The company responded:

“As commodity prices and other costs increase, Kellogg occasionally adjusts package sizes and wholesale prices, and we offer a range of product sizes to meet differing consumer preferences.” —Keebler Media Hotline

Inconspicuously downsizing a product continues to be a sneaky way to pass on a price increase in the hopes that most shoppers won’t notice.

• • •
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