American Express had good news for shoppers a few months ago when it announced that it was no longer going to charge monthly maintenance fees or dormancy fees on gift cards that previously were imposed after one year.  That truly was a bold and welcome move, considering other gift card issuers continue to charge as much as $2.95 a month after a year, thus depleting the card’s value.

What American Express didn’t say so loudly, is that it will continue to charge other rather high fees associated with buying the card.

*MOUSE PRINT:

There is a purchase fee of $3.95, and a shipping fee of $5.95. Considering the card could have been sent for a mere 44 cents first class, the nearly six dollar shipping fee is exorbitant. On their least expensive $25 gift card, it costs you nearly $10 in fees to buy it, thus in essence reducing the value of the card by 40%.

In the holiday spirit, however, AMEX is making a special offer via email:

Our NEW American Express Gift Cards for the holidays make great gifts this season. As a special offer to you, they are FEE-FREE through 1/31/10. Don’t delay! Order online by December 22 11am EST to ensure your Gift Cards are delivered before December 25.

American Express Gift Cards are 100% Gift, 0% fees:
• No fees after purchase
• No customer service fees
• No lost value

While you will save the $3.95 purchase fee when entering the coupon code EMDECCM, it appears the $5.95 shipping fee still applies.

Ho, ho, ho.

“Important Account Price Change Notification” was the title of the letter that American Express sent to certain cardholders last week. “Change”, of course, is usually a euphemism for “increase”. And this letter was no exception.

They were announcing three rate increases: on finance charges for cash advances, on finance charges that have a penalty rate on them because of a late payment, and on late fees. The latter, incidentally, is going up to $39 on previous balances of $250 or more.

The last item was a shocker, however.

*MOUSE PRINT:

Effective with billing periods that begin on or after October 1, 2009, the Over-limit Fee subsection of the Other Fees section of your Agreement is deleted.

Wow… no more over the limit fees on certain AMEX cards. Hey Citi, Chase, and Bank of America… did you hear that?

Freescore.com has just begun advertising (with Ben Stein as its spokesman) that you can get credit scores from all three credit bureaus free:

You will note that nowhere in this main panel above on their website  is there ANY disclosure about cost and obligation. “When you try FreeScore” does not communicate anything. And there is not even an asterisk.

*MOUSE PRINT:

*A refundable $1.00 processing fee applies.

And only when you decide to sign up for the “free” scores, do you learn the rest of the details:

*MOUSE PRINT:

Simply click “View Scores” on the next page to activate your trial membership in FreeScore and claim your Free 3-in-1 Credit Report and Triple Credit Score! To activate your trial membership in FreeScore, you will be charged/debited a $1.00 refundable processing fee and then you can immediately take advantage of the exciting savings FreeScore has to offer! After your 7-day FREE trial period it’s just $29.95 per month for FreeScore. Remember, you can call FreeScore toll-free at 1-800-316-8824 within the first 7 days to cancel, and you will not be charged/debited. Also, remember to ask for a refund of your $1 processing fee.

As with similar offers for credit monitoring services, you only get your “free” scores by signing up for a trial membership in a credit report access program for nearly $30 a month — a new high. (These things used to cost $79 a year, but without any credit scores.)

Their TV commercial is no better, and arguably worse:

*MOUSE PRINT:   For only about one and half seconds is a disclaimer on the screen in the tiniest of fonts that says “scores and reports free with trial membership in FreeScore.” There is no disclosure at all about a refundable $1 processing charge.

Trans Union is the provider of this service, and one would have thought the lessons that Experian learned (after the FTC went after them) would be apparent: you should be upfront on the website and say to get your “free” scores you must join a trial program for $1 and that it will cost you money if you fail to cancel within X period of time.

Have you ever heard of Ally Bank? Probably not, but it is being advertised very heavily these days.

What is your bank trying to sneak by you?, they ask. Fine print? Asterisks? Not Ally. They promise “no sneaky disclaimers ever.”

But who is Ally Bank? Clicking “the Ally Story” link on their website, reveals who they really are:

*MOUSE PRINT:

“We are Ally Bank. Built on the foundation of GMAC Financial Services”

When asked to explain that somewhat flowery language, Ally’s customer service department responded, in part:

Ally Bank was formally known as GMAC Bank. The launch of our new name was on 5/15/2009.

Ally Bank is a separate company from General Motors (GM). Ally Bank is a part of GMAC Financial Services, which became an independent company in late 2006. GM holds an equity stake in GMAC, but is reducing its ownership equity due to the federal requirements of GMAC becoming a Bank Holding Company. GMAC provides financing to automotive dealers and customers, but they do not directly finance GM. The companies have separate banking relationships.

So this is really GMAC Bank with a new name. So why did they change their name away from GMAC Bank?

” — We do not own gmac.com, and we do not own the “GMAC” name as it is leased from GM.

– We decided to invest in building a new brand, since we are going to increase our marketing of the Bank to raise retail deposits.

– Our research showed that GMAC brand recognition was largely limited to existing and past customers. We wanted a bank brand name that would have potential for eventual global growth.

– Perhaps most importantly, to launch a unique online bank with a unique customer offering, we felt that it was important to create a truly unique brand – one with a name that means something to the customer and speaks to our business philosophy of working with customers to make money, not against them.” –Manager, Global Marketing Communications

Or, just maybe people were reluctant to deposit money with what was better known as an auto finance company with the name “General Motors” in its title?

In any event, they have savings products that pay higher rates of interest than almost anybody. Their savings account currently pays 2.05% (down from 2.25% just last week), and they have a money market checking account paying 1.90% (limit six checks/withdrawals a month). The latter account also comes with an ATM card, and they will reimburse other banks’ ATM fees for the first four transactions a month, up to $6 a month. And, of course, individual accounts are insured by the FDIC for up to $250,000.

My mother recently received an email offer for an American Express SkyMiles credit card with the subject line, “Your Amazing Offer has Arrived.” Here it is:

The quick read indicates you will get “up to 25,000 miles”, which is divided into seemingly two miles deposits: 20,000 up front and 5,000 more if you add more cardmembers.

*Mouse Print: The additional 5,000 miles has an unexpected twist found in footnote #2.

2,500 bonus miles will be awarded to your Delta SkyMiles account for each approved Additional Card submitted with this application, up to a maximum of 5,000 bonus miles.

One might reasonably have assumed that adding a single additional cardmember to your account would have triggered the extra 5,000 miles bonus.

On the same day that my mother received this offer, I also received an email entitled, “Your Amazing Offer has Arrived.” Here is what mine said:

So, I must be twice as amazing as my mother since I was being offered 40,000 miles instead of 20,000 (as she has no one to give another card to).

This is a terrible slight on my mother, who is a saint. In fact, she has been dead for three and half years.