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March 31, 2014

No Joke, Sears Advertises Customers’ Complaints

Filed under: Humor,Internet,Retail — Edgar (aka MrConsumer) @ 5:39 am

 For inexplicable reasons, until recently, Sears maintained a page on its “Shop Your Way” website that was automatically populated with customers’ reviews and comments. The result of this automation was that unflattering comments about Sears’ products and practices got published and promoted as if they were ads, along with the positive ones.

*MOUSE PRINT: Happy April Fools Day week, but these ads are no joke. These negative ads were recently culled from the Sears page containing all product ads.


sears-1 sears-2 sears-3

sears-4 sears-5sears-6


sears-10 sears-11 sears-12

sears-13 sears-14 sears-15

sears-16 sears-17 sears-18

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December 9, 2013

Holy Sheets: Paper Towel Size Madness

Filed under: Food/Groceries,Humor,Retail — Edgar (aka MrConsumer) @ 5:36 am

Have you shopped for paper towels lately? It seems that these paper manufacturers have conspired to confuse customers by putting crazy size comparisons on each package.

Four rolls of this is equal to eight rolls of that. Eight “giant” rolls are equal to 12 “regular” rolls. Six “mega” rolls are equal to eight regular rolls, but six “big” rolls are also equal to eight regular rolls, and six “huge” rolls are equal to 15 regular ones. Twelve “giant” rolls are equal 18 regular rolls, but 12 “big” rolls are equal to only 16 regular ones.

Doesn’t this drive you crazy? Why don’t they simply say in big letters (as opposed to the tiny print they use now ) exactly how many sheets are on each roll so you know what you are really buying.



• • •

September 30, 2013

EHD – Excessive Hosting Disorder

Filed under: Humor — Edgar (aka MrConsumer) @ 5:24 am

We take a break this week from nasty fine print, and focus on a funny disclaimer that virtually no one saw on TV last week.

The most clever moment at the 65th Annual Emmy Awards last Sunday was a video featuring host Neil Patrick Harris. He has become a popular pick to host awards shows like the Tonys and Emmys for good reason.

In this clip, we find the former “Doogie Houser” yearning to host more and more shows. In fact, it has become such an obsession, that his colleagues from “How I Met Your Mother” are seen doing a public service announcement for EHD, a rehabilitation program for those suffering from Excessive Hosting Disorder.

At the end of the PSA, there is the obligatory fine print (and the best headline ever), but not on the screen long enough for any viewer to read and get a chuckle:


Emmys EHD

• • •

April 1, 2013

No Joke, These Ads are Real

Filed under: Autos,Humor,Internet,Retail — Edgar (aka MrConsumer) @ 6:30 am

To celebrate April Fools’ Day, Mouse Print* looks at the lighter side of fine print this week — advertisements that will make you shake your head and say “huh?”

Ad 1: Farrell Volvo

This is the tail-end of a radio ad for a local car dealership. Just the way the fine print in TV car ads is a blur, so is the disclaimer in this radio pitch:

Can’t hear it? Try this.

Ad 2: JC Penney “Clearance Sale”

For the past year, J.C. Penney has done away with sales and coupons. And at least according to this ad, they have eliminated clearance reductions as well:

JCP clearance

Ad 3: Macy’s “One-Day” Sale

Macy’s is known for running periodic “one-day” sales that last for two days with a “preview day” followed by the actual sale day. Here, however, they are giving readers a bit of a snow job:

Macy's One Dale Sale

• • •

February 27, 2012

Free Hugs*

Filed under: Humor,Retail,Uncategorized — Edgar (aka MrConsumer) @ 5:59 am

Special thanks to Bruce from Tennessee and his son for finding this fine print chuckle.

[Reprinted with permission from J.L. Westover and]

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