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May 5, 2013

If You Don’t Read the Fine Print of Cable Ads…

Filed under: Electronics,Internet,Telephone — Edgar (aka MrConsumer) @ 6:09 am

If you don’t read the fine print, particularly in ads from cable companies, you could get snookered.

Example 1:

Cox advertised high speed Internet for only $19.99 per month for two years.

*MOUSE PRINT:

Cox

When you clickthrough, you realize that you have to buy cable TV service for an unstated price, but if you only want Internet service, it is $10 higher — $29.99 but only for three months.

Cox
Cox

Why couldn’t Cox simply advertise in the first place: “Buy cable TV service, get high speed Internet for only $19.99/mo for two years” ?


Example 2:

The promotion of triple plays (TV, Internet, and telephone) is common among cable companies so one always seems to try to outdo the other. Here’s a deal from Charter: HDTV, Internet and Phone for only $29.99 a month. Wow, sign me up.

*MOUSE PRINT:

Charter

If you look carefully, in tiny print, you can see the word “each.” So the real price is $89.97 a month. Word has it that Comcast in the recent past had a similar ad that conveyed the impression to some people that you got all three services for only $29.99 a month.


Example 3:

It is common to see triple plays advertised for $99, but during special promotions you can sometimes find even lower prices. Just last week, Verizon FiOS advertised a really low price — $69.95 for all three services.

Verizon FiOS

When MrConsumer clicked through, he discovered there was no such price.

*MOUSE PRINT:

Verizon FiOS

The lowest price shown was $79.99, and the $69.99 was nowhere to be found. Now it is possible that the $69 price was only for certain parts of the country, but there was no fine print in the original ad suggesting that.

The bottom line is that these companies should play it straight. Tell the consumer what the real offer is upfront, without having to resort to fine print or trickery.

Disclosure: MrConsumer is a member of Verizon’s Consumer Advisory Board.

• • •

April 22, 2013

Is Getting a $7 Discount Worth Giving Up Your Privacy?

Filed under: Internet,Retail,Telephone — Edgar (aka MrConsumer) @ 6:29 am

Sears and Kmart run a rewards program called Shop Your Way Rewards, giving you points for purchases. They are now expanding it to other retailers. In a joint marketing promotion with Visa, they are promising to give you $7 in rewards credit, if you register your Visa card. MrConsumer was tempted by the free $7.

Shop Your Way

On the registration page, they ask for your cellphone number. That should always be a warning flag that you may be getting calls or texts on your mobile phone. The little question mark near the mobile phone field, however, doesn’t say that.

*MOUSE PRINT:

Shop Your Way

Whewwww. That’s a relief.

Well, not so fast. Toward the bottom of the enrollment form, there is a bunch of fine print.

*MOUSE PRINT:

I agree that the SYW Link Program may send me SMS messages to my registered mobile phone number confirming each time the program identifies a potentially qualifying SYW Link purchase, as well as additional SMS messages (approximately 8 per month, which may vary) with SYW offers or updates. Msg&Data Rates May Apply.

Your Visa card’s historic (up to past 13 months) and future transaction history (including air travel itinerary information and location of the merchant where you used your card) may be used to deliver you with offers and messages from the SYW Link Program based on your purchase behavior. [color emphasis added]

In plain English, you are authorizing Sears and Visa to send you eight text message ads a month, in addition to texts each time you make a qualifying purchase. Further, you are allowing the companies to review over a year’s worth of your purchases so they can better profile you.

MrConsumer decided that a lousy $7 payment was not a fair trade for getting a bunch of unwanted text message ads about who knows what, and allowing them to see his purchasing habits. While one can later opt-out of the text messages, the invasion of privacy was too high a price to pay.

• • •

November 5, 2012

T-Mobile’s “Unlimited?” 4G Service

Filed under: Internet,Telephone — Edgar (aka MrConsumer) @ 5:42 am

Few services advertised as “unlimited” are truly unlimited. And T-Mobile continues to be a case in point.

When T-Mobile began advertising “unlimited” data on its cellphones in April 2011, the fine print indicated that only the first two gigabytes were truly unlimited. Any use beyond that would be slowed down or “throttled.” And of course, that fact was not as prominently disclosed as their unlimited claims.

Fast forward to September 2012. T-Mobile published full page ads with a new unlimited claim:

T-Mobile unlimited

However, at the bottom page in almost unreadable type was this:

*MOUSE PRINT:

T-Mobile unlimited fine print

Not obvious on its face, the new unlimited plan is not considered “Ultra” or “Premium” where customers’ data transmission speeds will be given priority when traffic is heavy. That could put those on the new unlimited plan in coach and thus they may not experience the same fast speeds.

Beyond that, on T-Mobile’s “test drive” website, the company seems to proclaim a list of benefits to those who select the new 4G unlimited service (note: graphic has been compressed to fit this page):

T-Mobile

The top-listed benefit is the ability to create a wi-fi hotspot so that data can be shared with other devices nearby such as a tablet. However, when clicking on that benefit, one discovers that this is NOT a benefit of the new unlimited 4G plan.

*MOUSE PRINT:

TM

NOTE: MrConsumer is a member of Verizon’s Consumer Advisory Board, and often criticizes that company for its advertising missteps.

• • •

August 27, 2012

Oh Gee, Cell Carriers Fudge 4G Claims

Filed under: Internet,Telephone — Edgar (aka MrConsumer) @ 5:54 am

If you just landed here from Mars and needed data service to phone home, you would be confused because most cell companies each make you think they have the biggest 4G data networks. Actually, earthlings might be experiencing the same confusion.

AT&T claims:

AT&T

Verizon claims:

Verizon

T-Mobile claims:

T-Mobile

How in the world can AT&T claim that its 4G network has 2000 more cities than Verizon at the same time that Verizon claims to have more 4G LTE coverage than all other networks combined?

The answer is simple (and deceptive): they all define 4G differently.

*MOUSE PRINT:

On AT&T’s website, they disclose that the company calls two different technologies “4G”:

4G AT&T

AT&T defines 4G as including its HSPA+ and LTE networks, while Verizon only counts its LTE network. Which one is fudging the numbers? According to the Wall Street Journal, it’s AT&T:

*MOUSE PRINT:

AT&T Pins 4G Label to Existing Network

AT&T Inc. flipped a switch and turned on its 4G wireless network Wednesday. The switch, however, was in the company’s marketing department.

By relabeling its existing 3G network, the country’s second-largest wireless carrier joined the noisy fray over so-called fourth-generation wireless technology, which promises mobile Internet speeds so fast that huge files can be downloaded in minutes and streaming video can be watched without the interruptions of earlier-generation technologies.

As recently as September, AT&T executives had referred to the company’s current network, which runs on a technology it calls HSPA-plus, as 3G. – WSJ, January 5, 2011

So, AT&T is making people think their 4G network is larger by simply rebranding its 3G network as 4G, and adding the 53 markets it offers 4G LTE to it. (LTE is commonly viewed as the truly faster 4G network, and the future of 4G.) Verizon, on the other hand, only counts its 4G LTE cities as part of its 4G network.

Our advice: forget the marketing labels. Find out what actual speeds the various networks in your area provide, and make your cell service choices based on real numbers. (Use SpeedTest.net at cell stores to check actual speeds.)

Note: MrConsumer is a member of Verizon’s Consumer Advisory Board (and often criticizes them for advertising missteps).

• • •

June 18, 2012

Verizon’s “Share Everything” Plan: You’ll Pay Less or More

Filed under: Internet,Telephone — Edgar (aka MrConsumer) @ 5:50 am

Last week, Verizon Wireless announced a new “Share Everything” plan, that radically changes how cell services are sold. Starting June 28, if you upgrade your phone and pay a subsidized/discounted price for it, this plan may affect you. You can also voluntarily switch to this plan.

On the positive side, Share Everything lets a family share one pot of data each month the same way they currently share a bucket of minutes. Currently each family plan member has to buy a $30 data pack for their smartphone. Also on the positive side, it appears that most people on unlimited calling plans will save money under the new scheme.

On the negative side, those folks who are looking to reduce their plan minutes for calling may be forced into unlimited calling plans for which they have no use. And they may pay more. People with multiple devices, even individuals, will be charged a fee for each device that can tap into their one pot of data.

*MOUSE PRINT:

To see how this compares with what customers are currently paying, we looked at two (of many) scenarios.

Example 1: One person with one smartphone currently with an unlimited calling plan, 1000 text messages, and 2-gigs of data.

That person pays a total of $109.99 currently (unlimited calling ($69.99), 1000 texts ($10), and 2-gigs of data ($30). Under the Share Everything plan, he or she would pay $100 (smartphone ($40) + 2-gigs of data ($60) + “free unlimited calls and texts”). That is a $10 savings a month. If that person also had a tablet, currently that would add $30 a month to their bill for an additional 2-gigs. Under the new plan, that tablet would only cost $10 extra, but not come with any additional data. If the customer wanted a total of 4-gigs of data to be shared by the smartphone and the tablet, that adds another $10. So this customer in total would save $20 a month compared to the current system.

Example 2: Three people on a family plan with two smartphones and one basic phone, sharing 700 minutes of calling, unlimited texts, and two of them having 2-gigs of data each.

That family currently pays: $169.97 (700 calling minutes ($69.98) + third phone ($9.99) + unlimited texts ($30) + 2-gigs per smartphone ($60) ). Under the new system, they would pay a total of $180.00 ( 2 smartphones ($80) + 1 basic phone ($30) + 4-gigs data to share ($70).

The bottom line is that everyone on Verizon will have to do the math to see if it is best to stick with their current plan or switch to Share Everything.

Note: MrConsumer is a member of Verizon’s Consumer Advisory Board.

• • •
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