Telephone and cell companies have popularized “unlimited” calling plans, and customers love them. There is no watching the clock, and checking the number of minutes used.

One company that advertised unlimited calling is Vonage — the leading voice over Internet protocol (VoIP) company. Part of a commercial they ran in the past said:

The fine print is inconsequential for purposes of this story, but refers in part to the fact the only certain countries were included, and maybe not to cell phones in all countries.

Vonage’s website confirms that calling is unlimited to 60 countries:

Lo and behold, the company sent this letter to one customer claiming that he used too many minutes on his unlimited plan.

Dear XXXXX XXXXXXXX,,

We appreciate your business and thank you for using Vonage for your phone service.

In order to provide the best value to all our customers, we track usage of Vonage residential calling plans. At the time of signup, you agreed to the Vonage Terms of Service (TOS), which includes usage guidelines for normal residential use. If you would like to review the usage guidelines, please see sections 5 and 10 of the TOS.

We have observed usage on your account, 1234567890 , which is not consistent with normal residential use. Specifically, your account shows irregular patterns of use and/or international-minute usage that is more than twice that of our heaviest users.

At this time, you can remain on your current plan, but your usage will need to be changed to fall within normal residential use guidelines; this usage would generally not exceed 3,000 international minutes per month. [emphasis added] As another option, you can switch to a different calling plan, or you can disconnect your service without penalty.

For additional information about your options please respond to this email and one of our associates will be glad to assist you.

Regards,
Vonage Customer Service
101

When at Vonage’s terms of service, one learns

*MOUSE PRINT*

5.4 Inconsistent with Normal Use.
If you use the service, any feature or the device in a way that is inconsistent with the normal use for your service, feature or plan, you will be required, at Vonage’s sole discretion, to pay the rates for the service, feature or plan that would apply to the way you used the service, feature or device, or terminate the plan. For example, if you subscribe to one of our residential service plans, and your usage is inconsistent with normal residential use, you may thereafter be required to pay our applicable, higher rates for commercial service for all periods in which your use of our service or the device was inconsistent with normal residential use. Unlimited voice services are provided primarily for continuous live dialog between two individuals. Lack of continuous dialog activity, unusual call patterns, excessive conferencing or call forwarding, excessive numbers and/or consistent excessive usage (which may also apply to features such as Directory Assistance) will be considered indicators that use may be inconsistent with normal use, or that impermissible use may be occurring and may trigger an account review or further action by us. We may determine inconsistent use based on material deviations from the usage patterns and levels of most of our customers using the same and/or similar service plans, features or devices

In summary, they say if your use is inconsistent with normal residential use, they can charge you commercial rates, put you in a higher priced plan, or terminate your service. Nowhere do they establish a specific cap of 3000 international minutes.

If you think about it, 3000 minutes a month is only 100 minutes a day — just over an hour and a half of calling. I could easily imagine someone with loved ones overseas talking that amount of time.

This is yet another example of companies that like to advertise “unlimited” services of one kind or another, but in fact they do have limits that are not clearly stated upfront.

The word “unlimited” is probably the most abused word in the English language when it comes to the marketing of telecommunications and Internet services. Some companies claim “unlimited” calling, when in fact there are limits. Others claim “unlimited” Internet useage, when in fact there are limits.

The latest example of an “unlimited” claim comes from T-Mobile. They are offering a family plan with “unlimited” data, talk, and text for only $49.99 per line, when you get two lines. Here is part of their TV ad:

Unfortunately for TV viewers, the fine print is virtually unreadable because of the busy background over which it appears.

*MOUSE PRINT:

“Includes 2GB of full speed data. After 2 gigabytes speeds reduced up to 2G speeds.”

In essence, the company is saying they won’t cut off your data connection or charge you more if you exceed two gigs of downloading during a month, but they will make the experience unpleasantly slow (“throttling”) beyond that. They have placed a limit on the amount of data delivered at 4G speed you can have. Period.

Too bad they are not a little more upfront about the limit because the $49.99 price is one of the best deals out there for 4G service (even with the limit)… except for one thing:

*MOUSE PRINT:

As noted by Michael L., our first commenter, if you don’t already have a T-Mobile phone, you have to buy one from them at the full, unsubsidized price. That could mean spending as much as $500 for the fanciest phones. A T-Mobile salesperson told Mouse Print* that they spread the cost of over 20 months after making a down payment. The fact that you have to buy a full price phone is not disclosed anywhere in the company’s television advertising, and you have to dig into their website to learn the catch.

There is a change in the way “triple plays” for TV, Internet, and phone service are being marketed by major cable companies. Advertised promotions used to be limited to six months or a year at the most. Now many of them are for two years. This can be good or bad, depending on the details (which of course are not always immediately obvious).

Comcast/Xfinity is currently running a TV commercial touting a “guaranteed rate” (in large type) of $99 a month. The announcer even says:

“We’ll guarantee your rate for two years.”

One might come away with the impression that the $99 rate is guaranteed for two years, but that is not so.

*MOUSE PRINT:

In surprisingly large type, but much smaller than the $99 rate, Comcast discloses that the rate  jumps up $16 a month in the second year. Does that disclosure really overcome the other representations in the ad about the $99 price and the oral promise guaranteeing the rate — not “rates” — for two years?

It is unclear whether one would be allowed to cancel the deal after the first year, or if the customer is bound to a two year contract (and possible early termination fees).

Verizon FiOS has been advertising a great package price online for Internet, telephone, and FiOS TV — just $84.99 a month for a year. That is less than most competitors, and many consumers rave about FiOS.

Here is their online animated ad (for which you need Adobe Flash player to view). Click the replay button if the animation has ended.

Did you catch that pop-up disclaimer at the end that was on the screen for less than two seconds? (You can hover over the “legal” button with your mouse to freeze it in place — something we guess most consumers probably wouldn’t know to do.)

*MOUSE PRINT:

$109.99/month for months 13-24, two-yr agrmt req’d plus taxes and fees.

We would venture to say that most consumers didn’t catch the fact that you must sign a two year contract to get this deal, and that the bargain $84.99 price only lasts for the first year. The price then jumps up $25 a month to regular price (apparently) for the second year.

Imagine the customers’ shock when they open their Verizon bill in month 13! And, if they want to cancel at that point, they are in for a second expensive surprise. Also not disclosed in the ad is Verizon’s new $360 early termination penalty (which is evenly pro-rated over the life of the contract).

Mouse Print* invited Verizon to comment on this story, but as of publication time, they had not yet done so. This post will be updated should they respond this week.

As we have repeatedly said, companies need to be more upfront about their pricing in their advertising, so their customers are not hit with unexpected charges.

IMPORTANT DISCLOSURE: The editor of Mouse Print* is a compensated member of Verizon’s Consumer Advisory Board, which advises the company on policy and public issues.

You’ve heard of double coupons, right. And that’s a good thing. But you probably never heard of double terminations fees. And that’s a bad thing.

Google just introduced its first cell phone, the Nexus One. They sell for a lot of money: $529 if you just want to buy the phone, but only $179 if you buy it as part of a package deal with two years of service from T-Mobile.

If you cancel early, you would expect to pay an early termination fee to T-Mobile:

*MOUSE PRINT:

So, you would owe $200 to T-Mobile if you cancel within the first year and a half of your contract. What you might not expect is to pay a second early termination fee, this time to Google.

*MOUSE PRINT:

If you cancel your service within the first 120 days, you will owe Google an “equipment recovery fee.” That’s the difference between what you paid for the phone ($179) and the full retail price ($529). In other words, $350.

So let’s do the math. You pay $179 for the phone upfront. If you cancel, you pay T-Mobile $200 and Google $350. That totals $729 for a phone that would have cost you at most only $529. Seems like someone is profiting from your early cancellation.

And to add insult to injury, should you want to avail yourself of Google’s 14 day trial period where no early termination fees apply, you will have to pay a restocking fee of $45.