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Here We Shrink Again – Fall 2026 – Part 2

This week. we continue our look at shrinkflation and the supermarket products that keep getting smaller.

Cheer Detergent

Laundry detergent is one of the big categories of grocery products that keeps getting reduced in size. This time it is 92-ounce jugs of Cheer that have gone down to 81 ounces. Thanks to Mitch M. for this submission. Although it lost over 10% of the ounces, the bottle is good for only three fewer loads. According to Mike M. who submitted this change, Cheer did not change its dosing instructions or the cap.

*MOUSE PRINT:

Cheer

Old Spice Pure Sport Deodorant

Old Spice deodorant sticks have gone down to just 3 ounces from 3.3 ounces — an almost 10% reduction.

*MOUSE PRINT:

Old Spice Pure Sport

Welch’s Grape Jam

You’ll get fewer peanut butter and jelly sandwiches out of these jars of Welch Grape Jam. They went from 32 ounces to 30.

*MOUSE PRINT:

Welch's Grape Jam

Lucky Charms Cereal

Like so many other products, manufacturers love to play with contents of cereal boxes. They cleverly keep the size name the same, like “family size” but give you less in each subsequent version of the product. Lucky Charms is a classic example.

*MOUSE PRINT:

Lucky Charms Family size

Sara Lee Bagels

Some months ago we told you that Thomas’ bagels had been reduced in size. And we alerted you to the fact that Sara Lee bagels went from six to five in a bag. Now they’re making them smaller too, dropping to just 15 ounces in a bag. Thanks to Richard G. for this submission.

*MOUSE PRINT:

Sara Lee bagels

Fudgicles

That kids’ summertime favorite, Fudgicles, are now coming in smaller packages. There used to 20 in box, now there are only 18.

*MOUSE PRINT:

Fudgicles

If you find a product that has been downsized, please a pick of the old version and the new version side by side and send them to Edgar (at symbol) MousePrint.org . Thanks!

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Updated every Monday!   Subscribe to free weekly newsletter.

Here We Shrink Again – Fall 2026 – Part 1

This week we spotlight some of the various products that have been reduced in size — otherwise known as shrinkflation.

Hershey’s Kisses

Snack foods like candy keep getting smaller. Here, Hershey’s Kisses share size have gone from 10 ounces down to just 8.7. I guess everyone will just have to share less.

*MOUSE PRINT:

Hershey's Kisses

Ziploc Freezer Bags

Boxes of plastic bags seem to always be shrinking whether they are sandwich bags or storage bags. Here, Ziploc gallon-size freezer bags lost 16 bags in every box.

*MOUSE PRINT:

Ziploc freezer bags

Stop & Shop Instant Oatmeal

Just like the name brands, store brand products eventually downsize too. Here, boxes of instant oatmeal from Stop & Shop which used to have 10 packets now only have eight.

*MOUSE PRINT:

Stop & Shop instant oatmeal

Laughing Cow Cheese

This popular cheese brand lost 10-percent of its contents. This is why customers are not laughing, but the cow will soon be chuckling all the way to the bank.

*MOUSE PRINT:

Laughing Cow cheese

Dixie Ultra Paper Plates

Like most paper goods, paper plate packages now have fewer plates than before. Here, Dixie cut five plates from its package of 35.

*MOUSE PRINT:

Dixie Ultra plates

Eight O’Clock Coffee

Remember when cans of coffee used to be a pound? Those days are long gone. Today, with coffee prices so high, manufacturers are making their largest bags smaller. Eight O’Clock dropped two ounces from their 40-ounce bags. Thanks to Richard G. for this submission.

*MOUSE PRINT:

Eight O'Clock coffee bags

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Starbucks Sued Over Misleading Sugar-Free Claims

At the beginning of October, three consumers sued Starbucks (see complaint) alleging that many of the beverages sold by the company and advertised as “sugar-free” in fact contain substantial amounts of sugar.

For example, their Caramel Protein Matcha is promoted as sugar-free:

Caramel Protein Matcha

However, when more detail is presented, Starbucks changed the claim from “sugar-free” to “no added sugar” and disclosed that this size drink actually contains 16 grams of sugar which is four teaspoons.

*MOUSE PRINT:

"no added sugar"

The sugar here is natural sugar (lactose) from the added milk which is a major ingredient.

Matcha ingredients

Under federal law, “sugar-free” is a defined term meaning the food can contain no more than half a gram of sugar.

Consumers may reasonably be expected to regard terms that represent that the food contains no sugars or sweeteners e.g., “sugar free,” or “no sugar,” as indicating a product which is low in calories or significantly reduced in calories.

The term “no added sugar” is different. It means no amount of sugar or its equivalent has been added to the product as a sweetener other than in an ingredient that naturally contains sugar.

The lawyers in this case are suing the company for violations of various state consumer protection laws prohibiting deceptive practices, and they are also seeking a court order to stop the company from calling beverages “sugar free” when that is not the case.

For its part, Starbucks told the Associated Press:

“We believe these claims have no merit. Starbucks has consistently and clearly provided information about its protein beverages, sugar-free options, customization choices and nutritional content across product announcements, menus, marketing materials, Starbucks.com and the Starbucks app, and we intend to vigorously defend ourselves in this matter.”

Incidentally, lawyers are investigating other products making “no added sugar” and “sugar free” claims.

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