Giant Food, a grocery chain with 162 stores in the Mid-Altantic region, just announced it has installed “Savings Stations” in each of its stores to make use of digital coupons easier.

These large screen kiosks at the front of each store allow a shopper to simply scan their loyalty card or enter their phone number and then all that week’s advertised digital coupons from their circular are automatically loaded onto their account.

Since 2022, Consumer World and other leading consumer organizations have been calling on top grocery executives to end the digital discrimination of seniors, low income folks, and others who don’t have smartphones or the internet or who are not tech-savvy enough to use supermarket apps to gain access to the grocery savings offered by digital coupons.

To date, Ahold-Delhaize (parent company of Stop & Shop, Giant Food, and Food Lion) and Kroger have heeded the call among others. It is now time for all the various Albertsons supermarket banners like Safeway, Vons, Star Market, Jewel-Osco, etc. to do the same thing and end digital discrimination.

With grocery prices as high as they are now because of inflation and tariffs, every shopper should be able to easily access all supermarket discounts whether they are tech-savvy or not.