I can't help it. I love Hellman's mayo. No other brand will do for me. I have been eating it all my life. I have tried other brands, but I just can't like them. Some I won't eat at all. Some are okay if that's all there is, but Hellman's is my preference no matter what the price. It is the preferred brand for my mother and my grandmother too. Always has been, as long as it has been sold in Alabama.