I have a home with paper holders built into the walls. The smaller rolls now look way out of place, like mini rolls in fill size holders, as they are much narrower than the holders. New holders can be made smaller in width to accommodate the narrower rolls but not the built in units. Manufacturers should quit screwing the public and just make the polls the same old size and just charge accordingly. The paper tube the toilet paper is wrapped around in now 1/4" inch smaller than the old center tube which means even less paper for your dollar. I bet most people would pay more for the original size paper that the shrunken model now being sold. Our butts, hands and fingers are not getting smaller so the paper should not be getting smaller either. Corporate management does not see the real picture all they see is how to make a profit. Reduce what they supply to you without raising the price is really raising the price as now you receive less product for the same amount of money. Unfortunately almost every product you buy today is like this as the executives have to figure out ways to continue to make profits for the stockholders. This type of practice will continue with all consumer goods until people quit buying them to the point that a company actually loses large amounts of money, then maybe something will change to the benefit of the consumer. Don't hold your breath waiting for that to happen though.