Instead of buying everything with pink ribbons on it, how about buying the less expensive brand (if you like the taste as much or better.) Then take the $10 you save on that visit to the store and send it in directly.

It's great that companies are donating some of their profits but if they wanted to really impress me instead of just increasing sales they should flat out donate the 1/4 or 1/5 million $ and let people know it.