Imagine if instead of spending all the time on a walk, people asked their friends to donate - JUST BECAUSE - and spent the day arranging for a mobile mammogram unit to come to their place of work or a local shopping center to offer screenings, called their members of Congress and asked why in our wealthy nation poor women are more likely to die of breast cancer because they don't get good preventive care or screening, etc., etc... It's nice that people want to help, but I think these marketing blitzes channel that desire into something less effective than doing something more direct.

I'd be more impressed if a company just put a web site where you could donate to the cause directly on their packaging.

The Yoplait and Sun Chips examples are horrifying.