The sad part is that we've come to expect this type of "false" advertising like we see in the auto-sales industry, and so we tolerate it.

the airlines have so many different ways to calculate rates that you always wonder if you got a good deal. There's government rate, standard rate, advanced purchase rate, late purchase rate, weekend rate, full-fare rate, advertised rate, discount rate, super-discount rate, internet rate, etc (OK I made up the names, but the idea is there.) And these rates seem to change on a daily basis.

Is it that hard to simply say "we charge you either first class or coach"? Can't they make it like a bus? Here's the fare...do you want to ride with us or not? (OK, senior and student discounts apply there, but whatever.)

Then on top of that you get hit with all of the extra charges: airport fee, security fee, gas surcharge, 911 fee, national security fee, homeland security fee, pilot anti-drinking support program fee, food surcharge, silverware fee, aisle carpet-cleaning fee, etc. These are only topped by the fees added to our phone bills!