I decided to put your commercial to the test. My chol. usually run between 276 and 260. I started to eat some form of oats everday for breadfast. I just had my blood work done yesterday and my c chol. had dropped to 226, my ldl was back to normal and my good c chol. was excellent. Thanks for making cherrios, Honey nut oats. It really does work and you call tell them I said so.