I just saw a story about this website on my local news. I've known this for years. I use an environmentally safe concentrated laundry detergent that washes the number of loads it says it does (also less packaging in the landfills). I may have to order it, but I feel better knowing I'm not polluting our world anymore by using "the other stuff". It's also better for your clothes. So, it's a win-win situation. I try to be a wise consumer and keep the earth in mind at the same time. Find a reputable company. Ordering online also keeps me from running to the store and using gas that costs $3.00 a gallon! Besides laundry and cleaning products, you can get personal care products that don't have soap in them. It's out there, just look. Think "Green", for the earth and extra money in our pockets!