This is another one where it's a case of "don't text to numbers you see on tv that contain fine print."

Also, in Nico's view, offering to play the game for free only via the Internet is a viable alternate means.

Want a 1-800 number to call? Pfft. 1-800 numbers COST money, so that went the way of the "Who Wants to be a Millionaire?" contest. Also note that these contests are a way to force viewers to watch the show in real time, not time-shifting TiVo. This guarantees the advertisers more viewers.