Wait wait wait-I hate government regulation! The more regulation there is the less responsibilty people and organizations assume. They rationalize that it is legal or falls within government guidelines so it must be OK. Plus the goverment can't keep up with the private sectors ever changing methods of advertising and promotion.The preferred method is self regulation and setting a higher standard of conduct. I would also like to see the consumer demand more straight forward advertising by refusing to shop at places that deceive.