Jon...although you're right, this is about deceptive advertising. If we fail to trust anyone, we'll be spending lots of time doing the work that others are paid to do. For example, do you trust that every product you purchase scans properly at the register? Do you actually monitor every item when you have more than 10 or so items? At some point, we must trust that things are correct, and shouldn't have to spend lots of time confirming that what the product says is true really is. In this case, the extra amount is pretty harmless except that it tricks many people into buying the larger size because they think they're getting a better price. It's the *TRICKERY* that we haev issues with, and just because one company is sincere, does not mean that another is, or even that the same company will be on another product....so we'd rather have some degree of regulation to protect us from deception that the average consumer does not have time (or desire or knowledge) to figure out.