As others have said...you would assume you are getting a bonus at first glance. That is the intention of the company...to deceive. Why in the world would someone care if one bottle was 33% more than other. Ridiculous! I actually sent an e-mail to P&G about this deceptive advertising.The only reply I got back was...."we're sorry you are unhappy with the price of Tide????" Tide is the most expensive laundry detergent on the market....do they really have to try and cheat their customers? I am very disappointed in them.