Interesting new discovery:

Purex has a product advertised as "BONUS 20% MORE (20 FLUID OUNCES MORE THAN 100 FLUID OUNCES"

Well, this product was at Target and they decided to be smart and help sell this product so they stuck on their own sticker: "EXPECT MORE PAY LESS. 20% FREE"

I did not check to see if they even SOLD a 100oz version so I didn't compare prices, but I suspect that they fell for this gimmick.

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So if the stores that sell these products fall for the gimmick, how can the average uninformed consumer be expected to see through this deceptibve advertising?!