Is there even a guarantee that they will ship the product? Just because you use a legitimate money-transfer company does not mean that the recipient of the money is legit. What makes PayPal useful is that they allow you to insure the product and add other means to ensure that the company selling the product is legitimate or they will try to make good on the transaction. And this is true of most credit card companies, which offer a buyer's protection mechanism so if the product never arrives you can contest the charge and it will be removed if the recipient of the money never responds...in which case the credit card company gets to fight the battle for the money.

Back to the TV, this whole ad just looks suspicious because of the payment mechanism.