We have no TJ in our area, and the question remains for me: what substitute is there for Dial that is a soap without lots of perfumes and stuff that make me itch. But since the lightbulb has gone on for me as to what Dial has done, I intend to look for whatever generic soap will fill the bill.

I believe the anger expressed on this web site as to the shrinking size, deceptive advertising, and corporate chiseling relates back to a sense that the strong, sensible country we grew up in is disappearing. Goods sold for one price, one uniform size, and came with a money back guarantee (car dealers excepted, and that's why they had the reputation they had). Once upon a time, you went to Mexico and laughed at the cheap stuff in the bazaars that you were expected to bargain for. It defined what was meant by a "Banana Republic." Look around you, and you see that's what the USA has become. Everybody on the plane paid a different price for the same ticket, fine print on packaging containing all the "gotchas," etc.

But hey, it's cheap!